Top Blogging Statistics For 2023 That Are Actually Useful

I spent a while just lately scrolling by means of running a blog statistics. Most have been outdated, linked to outdated content material, had damaged hyperlinks, or have been irrelevant. So, I sat down and researched vital weblog statistics related to right now’s blogger.

Change is inevitable, so expertise, developments, and preferences are all the time shifting. Knowing the most recent numbers might help you make higher selections about focusing your consideration on beginning or updating a weblog in 2023. In this publish, we take a look at some important running a blog statistics that can turn out to be useful when planning your on-line technique this yr.

We’ll focus on the common size for blogs, the most well-liked platforms, numerous sorts of content material for blogs, high site visitors sources, and extra – all lined up with ideas and tips for taking advantage of your weblog.

My identify is Lori Ballen, and I’m a full-time blogger. I monetize my blogs and area of interest web site with show advertisements, sponsorships, affiliate internet marketing, digital merchandise, and providers. While running a blog is actually not useless, it’s extra aggressive than ever.

These stats and my private ideas for fulfillment might help you create a profitable weblog and profit from your efforts in 2023.

While I didn’t create the research for every weblog statistic, I hand-picked every statistic for this listing based mostly on the supply’s credibility and relevance for running a blog in 2023.

Enjoy!

1) The common weblog publish size in 2023 is 1376 phrases.

Amazingly, the common weblog publish was solely round 600 phrases in 2013! I used to be running a blog again then, and it was simple to rank a 500-600 phrase weblog publish on the major search engines (in fact, Yahoo was large then!).

But over a decade later, we’ve seen a dramatic improve in weblog size – greater than double! According to Orbit Media, the common weblog publish is 1376 phrases lengthy.

[And in my personal experience, 2000-3000 word blog posts are required depending on the niche and competition level of the keyword phrase.]

Of course, having an extended publish doesn’t essentially make it nice or impactful for its readers; what actually issues is the standard of your writing and the way it resonates along with your viewers.

Taking the time to essentially craft significant content material that takes them on a journey from begin to end may end up in an extremely partaking expertise on your readers, whatever the phrase depend.

Tip: Rating excessive in search engine rankings requires extra than simply good content material — it additionally requires optimizing that content material for the best size. Trying to put in writing an ultra-long weblog publish would possibly increase phrase depend, however with out sufficient worth added per web page, it might do extra hurt than good.

That’s the place software program like Surfer search engine optimisation is available in. This instrument can measure how a lot content material it’s essential hit these high rankings and make sure you’re utilizing your phrases successfully.

The consequence? More strategic writing yields most leads to minimal time, providing you with the benefit of getting tailor-made content material that matches precisely what search engines like google are on the lookout for.

2) Bloggers spend a mean of 4 hours and 10 minutes writing a single weblog publish, which is a 74% improve from the common time spent previously.

This stat by Orbit Media is stunning with the latest explosion of AI writing instruments.

AI writing instruments have been round for a while now, but the common period of a weblog publish continues to develop.

Could Surfer search engine optimisation and different associated search engine optimisation instruments push writers towards creating extra in-depth content material? After all, search engines like google prioritize longer items – so bloggers might really feel an incentive to maintain their phrase counts up in the event that they wish to rank increased!

With the emergence of AI generative instruments like ChatGPT, I’ve discovered myself taking extra time to craft weblog posts than ever earlier than.

For instance, I like to make use of ChatGPT for weblog outlines. I enter a subject, ask for a couple of title concepts, and select one. Then, I give ChatGPT a immediate for a weblog define. I paste that define into Jasper and use the one-shot weblog publish to handle every part within the define.

Then, I take advantage of Jasper chat to seek out stats, white papers, case research, and different references to incorporate exterior hyperlinks.

That often takes me a few hours earlier than I spend any time on inside linking methods (with the assistance of Link Whisper for WordPress) or making photos and infographics (I take advantage of Canva Pro).

3) WordPress is the world’s hottest running a blog software program.

In 2003, WordPress burst onto the online and have become a worldwide phenomenon. Now it dominates more than 43% of all web sites throughout the digital globe – making it an absolute powerhouse in on-line publishing! With its versatile expertise, WordPress is indisputably certainly one of right now’s finest running a blog instruments.

I take advantage of WordPress for my portfolio of internet sites due to the management it provides me, the expansion capabilities, and the limitless design choices, plugins, and themes.

4) Low-Income Bloggers Make Most of Their Money from Ads, whereas High-Income Bloggers Make More Selling Digital Products

Blogging is extremely common these days within the new work-from-home tradition. Google AdSense and affiliate internet marketing are the most typical strategies to make cash – however high-income bloggers prefer to take issues up a notch.

Research shows that these top-tier bloggers spend 2.5 occasions extra time promoting their services than counting on AdSense for earnings. So if you happen to’re on the lookout for some critical dough out of your weblog, investing in your individual concepts could be the cream of the crop!

I might take into account myself to be a high-income blogger. Earning 6-figures in running a blog earnings, I make cash from a number of buckets.

In order they’re

1.) Affiliate Marketing

2.) Digital Products (Courses primarily)

3.) Display Ads

4.) Coaching/Consulting

5.) Sponsorships

Most of the high-end bloggers I do know have created programs, masterclasses, or teaching packages, plugins, extensions, and web site themes.

5) 72% of Bloggings Making $2,000 + or extra Use Premium Advertisers

Many bloggers dream of reaching the purpose the place they earned a cushty earnings from their on-line presence. While this actually requires arduous work, dedication, and fervour, it is usually fascinating to notice that many profitable bloggers have one main factor in widespread when monetizing their running a blog; they use both Mediavine or Adthrive as their advert administration firm.

These figures are backed up by analysis compiled by RankIQ, which discovered that 72% of bloggers incomes over $2,000/month selected certainly one of these two firms as their mainstay for advert administration.

However, it isn’t simple to qualify to work with Adsense or Adthrive. It’s no secret that Mediavine and Adthrive will admit solely probably the most distinctive web sites into their unique membership. Aspiring bloggers should meet extremely spectacular standards, from area of interest option to content material high quality to site visitors quantity.

In different phrases, making it by means of these advertisers’ doorways is hard! If you suppose you will have what it takes, take into account your web site’s content material and measure up in opposition to their necessities: net site visitors of not less than 50,000 classes per thirty days.

The stepping stone from Google Adsense, earlier than one qualifies for AdThrive or Mediavine, is Ezoic. Ezoic makes use of AI-driven advert placements to assist bloggers monetize their web sites with advertisements. They don’t have the identical strict site visitors insurance policies and provide instruments to hurry up and enhance web sites.

6) The hottest content material format for bloggers is how-to articles and lists, whereas the simplest content material codecs are ebooks and gated content material.

For bloggers attempting to extend their attain and interact readers, it pays to be artistic with their content material. How-to articles and lists could also be the most well-liked format amongst bloggers, however these on the lookout for a longer-term return on funding ought to take into account ebooks or gated content material.

An book means that you can actually go deep into the subject material and provides readers the detailed data they crave. Gated content material encourages engagement from guests – by blocking sure content material till customers join extra data, you possibly can construct a beneficial e mail listing filled with followers. With these codecs, you will get your viewers hooked interactively whereas additionally constructing beneficial relationships down the road! 

Interestingly, in the same report, one of many subsequent handiest weblog content material varieties is roundup posts, but bloggers solely publish round 22% of their content material based mostly on this publish fashion (in comparison with 72% of how-to content material).

This stat was an eye-opener for me, as somebody posts a -lot of how-to content material.

For those that don’t know, An professional roundup publish is a kind of article that options insights and quotes from folks with experience and authority in a particular trade or subject. The consultants are usually requested to supply their distinctive insights and views on a specific topic, that are then compiled and printed in a weblog publish format.

The major objective of an professional round-up is backlinks.

With the trouble and assets required for professional roundups, it’s no marvel so many bloggers have chosen to steer clear of creating this content material.

It could be labor-intensive to coordinate with a number of consultants, tough to watch high quality management requirements, plus incentives might should be given out – all elements that may diminish a blogger’s enthusiasm for producing some of these items. Instead, they select various types of fascinating media or decide their targets are higher served elsewhere!

And that’s why people who do create them generate the backlinks.

7) Articles with 3000 + Words Generate The Most Traffic

Writing long-form content material is certainly the best way to seize your readers’ consideration! Although it would sound intimidating or time-consuming, dedicating your self to creating items with 3000+ phrases could be extremely helpful. According to SEMrush, articles of that dimension are most definitely to obtain the best site visitors.

Plus, they supply a chance to essentially dive deep into a subject and provides your viewers an in-depth understanding of the topic. In the top, extra views and better engagement are positive to come back from such expansive items!

I made a decision to place this to the check. I pulled a report of my high 10 weblog posts producing natural search site visitors from Google, and their phrase counts.

1. 3338 Words
2. 2910 Words
3. 1488 Words
4. 2477 Words
5. 654 Words
6. 869 Words
7. 3316 Words
8. 986 Words
9. 1717 Words
10. 3250 Words

In my case, the common high traffic-earning weblog posts on my web site have 2100 phrases. As I discussed earlier than, I take advantage of Surfer search engine optimisation to assist decide how deep I have to dive right into a weblog publish earlier than creating it.

8) Publishing 2 -4 occasions per week supplies the very best content material advertising and marketing leads to site visitors and conversions.

Consistently publishing materials could be an effective way to extend web site site visitors and leads, nevertheless it’s not so simple as simply placing out content material in massive volumes. Keeping high quality management excessive whereas crafting significant posts geared towards your target market is vital.

According to consultants from the Marketing Insider Group, the candy spot for optimum outcomes seems to be 2-4 posts per week. This strikes a great stability between amount and high quality, offering your readers with useful data and an satisfying expertise.

But why is that this?

1.) More Content = More Opportunities to Rank

While publishing extra content material might improve the alternatives on your content material to rank in search outcomes, it’s vital to concentrate on creating high-quality content material that gives worth to your viewers. Search engines favor web sites that present related, helpful data and have a powerful fame, so it’s essential to prioritize these elements over sheer amount.

2.) More Content = More Social Shares

The extra content material you will have in your web site, the higher likelihood that readers will discover one thing of curiosity and determine to grow to be a lead. By exploring numerous subjects and codecs (blogs, podcasts, video), you possibly can attain a greater variety of potential leads who could also be focused on what you provide.

3.) More Content = More Internal Linking Opportunities

Not solely can inside linking assist enhance your search engine optimisation efforts, however it should additionally maintain readers engaged. Users can entry extra assets by connecting associated content material with out leaving your web site. This will increase the content material’s worth and encourages them to spend extra time on the location and discover what you must provide.

Link Whisper is a WordPress plugin that may assist with this course of. After publishing a brand new weblog publish, Link Whisper will recommend different pages on the web site that could be related and link-worthy. In addition, opening the interior hyperlink tab will make solutions for different pages in your web site that may hyperlink again to your new weblog.

9) 80% of Results from running a blog come from 20% of the posts

You might have found that dozens of pages in your web site obtain solely a trickle of holiday makers whereas a handful rake in most of your net site visitors. This phenomenon follows the Pareto principle, which explains why 80% of your web site’s rewards consequence from 20% of its content material.

In different phrases, if you happen to’ve printed 100 weblog posts, 20 of them (or possible much less) are bringing in a lot of the site visitors. Chances are, you realize precisely which weblog posts these are!

10) Only 38% of bloggers are updating older articles.

It might shock some bloggers, however sadly, solely 38% are updating their older blog posts. This lack of care and a focus can have critical penalties, doubtlessly main different viewers to consider that the publish is outdated or irrelevant.

Furthermore, by not updating outdated posts, important information would possibly slip by means of the cracks in subsequent updates, leading to inaccuracies and confusion for readers. I

T’s a no brainer: if you need your weblog to achieve success, it’s essential make sure that each publish current is correct and updated! Taking only a few minutes every day could possibly be the distinction between outdated and engaged content material. Remember – it doesn’t matter whether or not it’s a brand-new article or an older publish; its accuracy is vital for readers and search engines like google!

Here’s what I do to maintain my weblog up to date.

1. Each week, I kind my printed weblog posts by oldest to latest.
2. Then, I test if that web page is producing site visitors (Google Analytics or SEMrush)
3. I take away or rewrite your complete piece if it isn’t rating (give it a couple of months).
4. If it’s rating however not on web page one, I do a content material audit utilizing Surfer search engine optimisation and enhance the article.

11). Bloggers who earn over $50,000 per yr concentrate on search engine optimisation.

Blogging is a burgeoning subject; it seems like bloggers who make over $50,000 per yr are successful the web race! search engine optimisation is the identify of their recreation – they make investments quite a bit into key phrase analysis, and their objective is to attract in guests from Google natural search: with out fail, they keep one step forward of lower-earning bloggers.

This assertion is actually true in my case. As a blogger who earns over $50,000 per yr, Google is my high referrer of site visitors. While my Youtube site visitors is rising, search engine site visitors is probably the most reliable and constant.

Here’s how I apply search engine optimisation to my weblog posts.

1. I do key phrase analysis in SEMrush, discovering on-topic, low-competition key phrases.
2. I put that key phrase into Surfer search engine optimisation’s content material editor.
3. I create content material that’s the size steered by Surfer and embrace the steered variety of headings, paragraphs, and NLP Keywords.
4. I usually embrace a FAQ on the backside or reply the questions ultimately that’s proven within the folks additionally ask field on Google. This helps to earn a featured snippet.
5. I add photos, quotes, and infographics from Canva.
6. I concentrate on being as useful as attainable, placing myself within the reader’s thoughts.
7. I take advantage of Link Whisper to create inside hyperlinks to and from the brand new web page
8. I take advantage of Rank Math to submit new content material to Google Search Console.