Maximizing Your Blog’s Potential With Featured Posts: How To Use Them To Your Advantage


Learn the best way to improve your weblog’s efficiency and have interaction your readers with featured posts. Discover the advantages of utilizing static and dynamic featured posts, and get recommendations on selecting the best kind, placement, and content material to maximise your influence. Written by knowledgeable blogger Lori Ballen, this complete information gives sensible recommendation and artistic insights that can assist you take your weblog to the subsequent degree.

Blogging has change into an immensely widespread technique to categorical one’s ideas, passions, and skills. In order to maximise the potential of your individual weblog, using featured posts that successfully talk your content material and attract readers is crucial. With featured posts, you possibly can place crucial info the place viewers will discover it first, making certain that they’re enticed by what they see.

Prioritizing subjects and organizing them into classes will make it simple for readers to entry the knowledge they need whereas nonetheless permitting them to find new issues.

Furthermore, these featured posts spotlight the persona and objective of your weblog. If accomplished proper, options ought to depart an enduring impression on viewers and encourage engagement together with your work. To actually interact readers and ensure your weblog is acting at its best possible, profiting from the probabilities supplied by that includes posts is vital.

What are Featured Posts?

Featured posts are particular articles, pictures, and movies on weblog websites which can be highlighted to attract their readers’ consideration. They usually seem on the prime or aspect of the principle web page and should embody extra visuals or include extra widespread content material than common weblog posts.

Featured posts differ from common posts in that they’re primarily used to showcase content material that’s particularly essential or participating for audiences. Community managers and content material curators can guarantee readers have easy accessibility to their finest work by that includes posts. 

The advantages of featured posts are plentiful for a lot of weblog web site homeowners and guests alike. For instance, featured posts can present larger visibility by rising clicks and engagement.

If your submit is trending, it may additionally assist drive extra folks to your weblog and enhance search engine rankings with higher publicity to your model. Furthermore, they will spotlight particular subjects you’d like your viewers to concentrate to, reminiscent of new details about a product or current advertising and marketing campaigns.

More site visitors usually brings extra income alternatives too! 

When successfully included into blogs, featured posts ship immense worth by bringing extra consideration and clicks to a specific subject – serving to improve publicity for manufacturers and merchandise whereas inviting dialog round their core concepts which spurs even additional progress – an extremely highly effective software for bloggers of all stripes!

Ways to Use Featured Posts on a Blog Examples
Showcase widespread or current weblog posts “Top 5 Most Popular Posts of the Month”
Highlight associated or beneficial weblog posts “Related Articles You Might Like”
Feature visitor weblog posts or interviews “Interview with Industry Leader on Blogging Tips”
Create a “Best of” or “Top 10” listing “10 Best Blogging Tips of the Year”
Display featured classes or tags “Featured Category: Health & Fitness Blog Posts”

Featured Posts: Why They Matter and How to Utilize Them 

One day, I made a decision to experiment with the trending and sticky submit options accessible on my WordPress web site. I marked a current weblog submit as trending and watched because it rapidly gained traction amongst my readers and was shared throughout social media.

The small fireplace icon subsequent to the submit’s title caught the eye of my readers and made it stand out amongst my different content material.

But I didn’t cease there. I additionally used the sticky submit function to maintain my most essential content material on the prime of my archive pages, making certain that my readers would see it first when shopping my web site. This made it simpler for them to seek out the content material they had been searching for and elevated engagement on my web site.

Using these options, I might showcase my finest content material and have interaction my readers in a brand new and thrilling means.

It’s at all times enjoyable to experiment with new options and see how they will improve my web site and enhance the person expertise for my readers.

Have you ever puzzled why some posts are featured extra prominently than others? Two featured submit varieties can be utilized on a web site—static and dynamic. Let’s discover how most of these featured posts work, the advantages they convey, and the best way to use them successfully. 

Here’s an instance of utilizing featured posts in your WordPress weblog.

  1. You might function a slider or grid of static featured posts on the homepage. These might be your hottest or current posts or posts associated to a selected subject or promotion.
  2. In the sidebar or footer, you might function dynamic featured posts that mechanically replace based mostly on particular standards, reminiscent of the newest posts or posts associated to a selected class or tag.
  3. Within particular person posts, you might function associated posts or widespread posts which can be related to the present subject. This might be accomplished manually or with a plugin mechanically pulling in associated content material.
  4. You might additionally create a devoted “Featured Posts” web page in your weblog, the place you showcase your finest content material, hottest posts, or posts associated to a selected theme or subject. This web page might be linked to your homepage or navigation menu.

Static Featured Posts 

Static featured posts are usually discovered on the house web page of a web site. They stay on the prime of the web page for so long as you need them to remain there. This is helpful for highlighting your chosen content material, reminiscent of information articles or weblog posts associated to your enterprise.

Benefits embody elevated visibility, buyer engagement, and an improved person expertise. Examples of static featured posts embody call-to-action buttons or banners selling occasions or merchandise. 

Dynamic Featured Posts 

Dynamic featured posts are those who seem in response to person habits. This submit kind seems based mostly on sure standards the web site proprietor units — reminiscent of location or time spent on the positioning — which helps enhance buyer engagement.

The profit is that it lets customers instantly see content material related to them and their pursuits. Examples of dynamic featured posts embody customized product suggestions or academic movies associated to previous searches. 

Featured posts could make it simpler for customers to seek out content material rapidly whereas serving to companies improve their on-line visibility and construct buyer relationships. Whether static or dynamic, using these featured posts can provide you a aggressive edge in as we speak’s digital world – so don’t wait one other day! Start optimizing your web site as we speak with each varieties of featured posts for optimum influence and ROI!

Harness the Power of Featured Posts to Improve Your Blog 

Blogging has change into a well-liked technique to categorical your self, share your ideas and experiences, and generate earnings. It’s a six-figure earnings for me. However, it may be tough to face out within the crowded blogosphere.

One technique to improve your weblog’s visibility and engagement is thru using featured posts. By utilizing featured posts in your weblog, you possibly can profit from elevated engagement, improved group, larger conversion charges, and higher search engine optimization.

Let’s discover every of those advantages additional. 

Increased Engagement & Reach 

According to Oberlo, Businesses that publish 16 or extra month-to-month posts obtain 3.5 instances extra site visitors than those who publish fewer than 4 posts. The extra posts you have got, the extra you possibly can function.

Featured posts are usually displayed prominently on a weblog’s homepage or on its sidebar as a “recommended post” or “most popular post.” This makes them extra seen than common posts, that are buried amongst different content material.

The elevated visibility of featured posts results in larger engagement from readers—extra folks will click on on them and browse them than would in any other case have accomplished so in the event that they weren’t featured.

This means you possibly can attain extra folks together with your content material and get extra feedback, likes, and shares for it too!

Improved Organization 

Using featured posts additionally helps hold your weblog organized by making it simpler for readers to seek out crucial content material rapidly and simply.

You can use tags or classes to arrange your content material, however typically this isn’t sufficient; that includes sure posts can actually drive residence what subjects are most essential in your weblog and make it simpler for readers to find them with out having to go looking via a number of pages of content material.

This improved group makes it a lot less complicated for brand spanking new readers who bump into your weblog to seek out precisely what they’re searching for rapidly and simply—rising the probability that they are going to stick round for longer durations of time!  

Higher Conversion Rates 

Featured posts additionally assist enhance conversions as a result of they draw extra consideration from readers who could also be desirous about shopping for one thing from you or signing up for one thing like an e-mail listing or publication subscription listing.

By that includes sure posts that embody calls-to-action (CTAs), you possibly can encourage readers who wouldn’t have taken motion in any other case to take motion now as a result of they’re already engaged with the submit as a consequence of its distinguished placement on the web page.  

Better search engine optimization  

Finally, that includes sure posts may also assist enhance search engine optimization rankings as a result of Google takes be aware when there’s elevated engagement with a specific submit or web page as a consequence of its distinguished placement on a web site.

Google might rank these pages larger in search engine outcomes pages (SERPs). These larger rankings instantly result in elevated site visitors as extra folks come throughout these pages when looking out on-line—which ends up in much more useful outcomes like elevated conversions! So don’t underestimate the ability of utilizing featured posts to enhance general search engine optimization efficiency! 

How to Add a Featured Post to WordPress

Highlighting your finest content material is a superb technique to present guests essentially the most related and precious posts in your web site. Whether you’re a novice or an skilled WordPress person, including a featured submit isn’t tough; it simply takes a couple of steps. Here’s how one can add a featured submit to your WordPress web site. 

Adding featured posts to WordPress is an effective way to showcase your finest content material and draw consideration to the subjects which can be most essential to you. Here are ten methods so as to add featured posts to your WordPress web site:

  1. Use a plugin like Featured Posts Creative, which lets you simply mark posts as “featured” and show them in your web site through shortcode.
  2. Add an inventory widget within the WordPress sidebar utilizing drag-and-drop, then add the titles of every weblog submit you wish to function as an merchandise on the listing.
  3. Utilize Gutenberg blocks and choose the weblog submit you wish to function within the sidebar.
  4. Create a menu with featured posts, which could be added on to your web site’s sidebar or footer space.
  5. Embed a slider or carousel that includes your featured posts on any web page or submit of your web site utilizing shortcodes or widgets.
  6. Use a plugin like WP Show Posts that permits you to create customized lists of posts with varied show choices reminiscent of grids, sliders, and extra.
  7. Add a featured posts part within the sidebar by creating menus from Appearance > Menus within the WordPress dashboard.
  8. Create customized widgets for displaying featured posts in any widgetized space of your web site, reminiscent of sidebars, footers, and so forth.
  9. Use a plugin like Advanced Post Slider that lets you create stunning sliders with limitless slides and transition results for displaying featured posts on any web page or submit of your web site utilizing shortcodes or widgets.
  10. Utilize Elementor Page Builder’s Posts widget for displaying featured posts on any web page or submit of your web site utilizing drag-and-drop performance.


Featured posts present many advantages, together with elevated engagement, improved group, larger conversion charges, and higher search engine optimization efficiency—all of which contribute in direction of making your weblog profitable over time! Consider including some featured posts into rotation from time to time so that each one of those advantages could be harnessed by you as we speak!



Maximizing your weblog’s potential with featured posts is an effective way to extend visibility and engagement. Featured posts are posts which can be highlighted on the homepage or different pages of your weblog. They can be utilized to attract consideration to essential subjects, promote new content material, or showcase widespread posts.

When utilizing featured posts, it is very important think about the content material and design of the submit. The content material needs to be related to your weblog’s subject and needs to be participating and informative. Additionally, the design needs to be eye-catching and may draw consideration to the submit.

In addition to content material and design, it is very important think about the position of the featured submit. It needs to be positioned in a distinguished location on the homepage or different pages of your weblog. This will be sure that the submit is seen by as many individuals as doable.

Finally, it is very important think about the frequency of the featured posts. Too many featured posts could be overwhelming and may detract from the general expertise of the weblog. It is essential to discover a steadiness between highlighting essential posts and never overwhelming readers.

By following the following pointers, you possibly can maximize the potential of your weblog’s featured posts and use them to your benefit. With the best content material, design, placement, and frequency, you possibly can be sure that your featured posts are seen and appreciated by your readers.

More FAQ:-

Q: What is a featured submit?

A: A featured submit is a submit that’s highlighted in your weblog’s homepage or different distinguished web page. It is usually used to attract consideration to a specific submit or subject that you simply wish to emphasize.

Q: How do I create a featured submit?

A: Most running a blog platforms have a function that permits you to designate a submit as a featured submit. This can normally be accomplished by modifying the submit’s settings or through the use of a plugin.

Q: What are the advantages of that includes a submit?

A: Featuring a submit can assist draw consideration to it and improve its visibility. It may also assist to extend engagement with the submit, as readers usually tend to click on on a featured submit than a daily submit.

Q: How usually ought to I function a submit?

A: This will rely in your weblog’s content material and the frequency of your posts. Generally, it’s best to function a submit as soon as each few weeks or months. This will be sure that your featured posts stay contemporary and related.

Q: What varieties of posts ought to I function?

A: You ought to function posts which can be related to your weblog’s content material and that you simply assume shall be of curiosity to your readers. You may also function posts which can be associated to present occasions or subjects which can be trending in your area of interest.


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