Amazon Statistics (2023): 20 Important Facts and Trends


Starting as an inconsequential on-line bookstore within the late ’90s and early 2000s, Amazon has change into the most important eCommerce big our world has ever seen. With estimated month-to-month visitors of two.5 billion visits, this firm grows by the day, introducing new merchandise, options, instruments, and applied sciences that preserve attracting new customers. 

Amazon’s unprecedented development grew to become particularly evident in the course of the pandemic, when customers began altering their buying habits and relying extra and extra on on-line procuring. 

Key Amazon Stats 

  • Amazon holds 49.1% of the US eCommerce market share
  • In 2021, Amazon’s internet gross sales exceeded $469 billion
  • Amazon’s working bills exceed $152.5 billion yearly. 
  • Over 200 million customers get pleasure from an Amazon Prime membership
  • There are over 12 million distinctive merchandise on the Amazon market. 
  • Shipping bills alone price Amazon $61.1 billion yearly
  • Fast and free transport is the principle cause why 79.8% of consumers buy from Amazon

General Amazon statistics

How a lot has Amazon modified over the previous couple of years? Let’s study some attention-grabbing Amazon stats and use that data to gauge the corporate’s future.

1. Amazon holds 49.1% of the US eCommerce market share. 

Amazon is the go-to eCommerce website for buyers within the US, as evidenced by the truth that the corporate holds over 49.1% of the eCommerce market share. Following Amazon, we’ve eBay, Apple, and Walmart, which have solely 6.6%, 3.9%, and 3.7% of the market share, respectively. 

At the second, Amazon accounts for about 5% of whole retail gross sales (together with on-line and brick-and-mortar) within the US.

Amazon dominates US eCommerce


2. In 2021, Amazon elevated internet gross sales by 22%, reaching $469.8 billion. 

How profitable Amazon was in the course of the harshest months of the pandemic is evidenced by way of its astonishing improve in internet gross sales. In 2021, Amazon noticed a lift in its internet gross sales of twenty-two%, reaching $469.8 billion. Compared to only a 12 months prior, that’s a rise of over $83.7 billion! 


3. Amazon had a internet revenue of $33.36 billion in 2021. 

Of course, it’s not simply internet gross sales that acquired a lift in 2021. Overall Amazon’s internet revenue has seen a constructive shift, reaching $33.36 billion. That’s a rise of $12.06 billion in a single 12 months!  

These income don’t come from simply retail gross sales, nevertheless. Amazon net companies and different companies (akin to on-line and offline grocery shops) have enabled the corporate to develop and safe its income stream. 


4. Amazon boasts a model worth of $683.85 billion. 

Amazon’s model worth was pretty stagnant within the years earlier than 2016, however it has since skyrocketed and is estimated to be at $683.85 billion at the moment. This places Amazon considerably forward of globally-renowned firms akin to Microsoft and Google. 

Some of the principle causes behind Amazon’s success embody streamlined communication, glorious consumer expertise, and superior buyer help. 


5. 223.72 million distinctive customers visited Amazon Sites in January 2022. 

Despite its astonishing success, Amazon can’t maintain first place in each discipline. Going by the variety of distinctive month-to-month guests, it’s solely ranked fifth. It’s surpassed by Facebook with 226 million, Yahoo with 230 million, Microsoft websites with 240 million, and Google with 272 million guests. 

Still, 223.72 million distinctive month-to-month guests on Amazon is sort of an achievement. 


6. In This fall of 2021, Amazon on-line shops had international internet income of $66.07 million. 

Amazon on-line shops are the corporate’s high performers, amassing a worldwide internet income of $66.07 million in This fall of 2021 alone. However, that doesn’t imply that their different sectors are falling behind. All of Amazon’s 5 sectors have seen will increase in This fall of final 12 months. 

Amazon’s bodily shops noticed a worldwide internet income of $4.68 million. Retail third-party vendor companies generated $30.32 million, subscription companies $8.12 million, and Amazon Web Services (AWS) $17.79 million. 

Global net revenue of


7. Amazon promoting gross sales generated $31.16 billion in income in 2021. 

Advertising gross sales are certainly one of Amazon’s strongest areas, producing $31.16 billion in income in 2021, over $11 billion greater than the 12 months prior. On a worldwide scale, that accounts for about 9% of whole digital advert spending. 


8. Shipping bills alone price Amazon $61.1 billion yearly. 

Although Amazon actually has spectacular revenue margins, it’s not all enjoyable and video games. In 2021, the corporate’s annual working bills exceeded  $152.5 billion! Shipping alone prices the corporate $61.1 billion (a rise of 189% since 2017). Other important bills embody achievement operations at $58.5 billion, advertising and marketing and Amazon affiliate internet marketing at $22 billion, and promoting coming in at $10.9 billion. 


9. Amazon has over 200 million Prime members worldwide. 

Although Amazon Prime launched in 2005, it took over a decade for the service to essentially take off. Today, there are roughly 200 million paying Prime members, 112 million of whom are from the US. 


10. Over 2 million third-party sellers benefit from Amazon’s market. 

Although Amazon has about 111 personal manufacturers and sells over 22,000 of its personal merchandise, the corporate doesn’t solely supply Amazon merchandise. It permits numerous third-party sellers to benefit from the profitable platform. At the second, there are roughly 2 million SMBs and third-party sellers with their very own marketplaces on Amazon. 


11. There are roughly 9.6 million vendor accounts on Amazon’s international marketplaces. 

Amazon provides about 2,000 new sellers day by day and, for the time being, has about 9.6 million vendor accounts throughout its 19 marketplaces. Considering that many companies use a number of marketplaces without delay, it’s estimated that there are roughly six million distinctive sellers. 

However, regardless of their numbers, most of those sellers aren’t glorious performers. Only 10% of them generate over $100,000 in gross sales yearly. 


12. Amazon employs over 1.2 million employees. 

While it’s infamous for its harsh office setting, particularly within the warehouses, Amazon nonetheless employs a staggering variety of employees – over 1.2 million globally. 

Due to a big improve in on-line orders in the course of the pandemic, the corporate has had so as to add 427,300 employees in simply ten months, incomes it a spot on the planet’s high ten largest employers. 


13. The common Amazon Prime consumer spends about $1,400 yearly on the platform. 

It’s not shocking that Prime and non-Prime customers have completely different spending habits, however the distinction may be greater than you thought. Whereas common Amazon buyers spend about $600 yearly on the platform, Prime members spend upwards of $1,400. As extra and extra customers go for Prime memberships, Amazon’s income is sure to extend even additional. 


14. 44% of customers purchase electronics on Amazon, making it the preferred product class on the platform. 

Among each Prime and non-Prime customers, electronics are by far the preferred product class on Amazon. Over 44% of consumers would purchase electronics on the platform, with 62% of Prime members and 73% of non-Prime members being particularly concerned with computer systems. Among youthful adults (18 to 26), smartphones and equipment are the popular merchandise. 

Right after electronics, consumers are additionally concerned with clothes, sneakers, and jewellery (43% of customers), dwelling and kitchen (39% of customers), and magnificence and private care (36% of customers). 

The least fashionable Amazon class is child merchandise, with solely 9% of customers being concerned with shopping for them. 

Most frequently bought products on Amazon


15. Amazon boasts an enormous catalog of merchandise and companies throughout classes, providing 12 million in whole. 

Amazon is understood for its huge warehouses worldwide, and the rationale for such spectacular areas is the 12-million-strong class of merchandise and companies – and that’s simply factoring in Amazon’s stock. With the entire SMBs and third-party sellers mixed on Amazon marketplaces, it’s estimated that there are roughly 350 million objects listed on the platform. 


16. At least 21,206,026 reside web sites are utilizing Amazon. 

Amazon isn’t solely for buying electronics and varied knick-knacks on-line. Much of its income comes from Amazon Web Services (AWS) and different website hosting options. As of March 2022, 21,206,026 reside web sites use AWS, together with BBC, Binance, Bloomberg, Netflix, Opera, and The Atlantic. 


17. Amazon Alexa dominates as the preferred voice assistant, with 63% of organizations creating Alexa integrations. 

As voice assistant expertise is changing into extra commonplace, extra and extra companies are creating voice-enabled options. While over 88% of firms are constructing a number of voice-enabled companies, 63% of them are specializing in Amazon Alexa. 

Right behind Alexa are Google Assistant, with 62% of firms creating options for this platform, Siri, 39% of firms, Cortana, 30%, and Bixby, 16%. 


18. Despite the rise in cell visitors, 67% of customers want utilizing their desktop or laptop computer to make purchases on Amazon. 

Although cell is shortly taking on the web, liable for virtually 50% of all web visitors, desktop nonetheless reigns supreme when procuring on Amazon. More than 67% of customers want utilizing their desktop computer systems for making purchases. 

Amazon Echo and Dot are the least fashionable selections – solely 0.7% of consumers order Amazon merchandise utilizing their voice-enabled gadgets. 


19. Over 79.8% of customers buy from Amazon due to quick and free transport. 

Buying on Amazon has its perks: you could have entry to a big selection of merchandise, you possibly can normally discover one of the best costs, simply take a look at consumer opinions, and extra. However, the principle cause why over 79.8% of customers want shopping for on Amazon is the quick and free transport. 

Reasons for US internet users to shop on Amazon


20. 63% of consumers begin their product searches on Amazon. 

Shoppers at the moment can discover the merchandise they’re after on 1,000,000 completely different platforms. About 50% of them want looking for new merchandise on Google or Instagram. However, Amazon continues to be the go-to market for preliminary product searches. Approximately 63% of customers begin their product search on the platform, and about 63% additionally evaluate the pricing on Walmart. 

(Source: (*20*)) 


While the pandemic had a devastating impact on many companies throughout numerous industries, most in eCommerce had been spared. Amazon reported report earnings in 2020 and 2021, with strong proof that 2022 will proceed the upward development. 


FAQ :-

1. What is Amazon’s present market share?
Answer: Amazon at the moment holds a 38.2% market share of the worldwide e-commerce market.

2. How a lot income does Amazon generate?
Answer: Amazon generated $386.06 billion in income in 2020.

3. How many shoppers does Amazon have?
Answer: Amazon has over 310 million lively clients worldwide.

4. What is Amazon’s development charge?
Answer: Amazon’s development charge is estimated to be round 20% year-over-year.

5. What is Amazon’s hottest product class?
Answer: Amazon’s hottest product class is electronics, adopted by attire and dwelling items.

6. How many Amazon Prime members are there?
Answer: There are over 200 million Amazon Prime members worldwide.

7. What is Amazon’s most worthwhile market?
Answer: Amazon’s most worthwhile market is the United States, adopted by Germany and Japan.

8. How many Amazon warehouses are there?
Answer: Amazon at the moment has over 175 achievement facilities and supply stations worldwide.

9. What is Amazon’s greatest competitor?
Answer: Amazon’s greatest competitor is Walmart, adopted by eBay and Apple.

10. How a lot does Amazon spend on promoting?
Answer: Amazon spent an estimated $14.2 billion on promoting in 2020.


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