Top 6 Steps For Deciding How Often You Should Blog (2023)

Ask your fellow bloggers how typically it is best to put up as a newbie, and so they’ll all offer you totally different solutions. Some would possibly say that a number of occasions per week or month is the best running a blog frequency, whereas others will advise you to put up a number of occasions each day.

What’s the candy spot, then? How typically ought to a brand new blogger put up? It will depend on a number of components, which we’ll cowl in a minute.

Still, most consultants agree that an optimum running a blog frequency for newbies (and professionals) is a number of occasions per week – roughly 11–16 occasions monthly.

In a nutshell

What the numbers say

The newest running a blog survey exhibits that the majority bloggers publish new content material:

How typically they put up primarily will depend on their running a blog objectives and goal readers. However, those that weblog much less incessantly usually don’t depend on running a blog as a full-time job.

Top 6 steps for deciding how typically it is best to weblog

Deciding how typically it is best to weblog is among the many first – and most important – steps of beginning a weblog. Your running a blog frequency will decide your weblog’s success, boosting your digital advertising and marketing efforts and driving natural site visitors. 

Here’s tips on how to set up the optimum one on your weblog.

1. Consider your area of interest

Your area of interest is essential to your weblog content material planning as a result of it dictates your matter choice. However, it might probably additionally provide help to decide how typically it is best to put up. The extra aggressive it’s, the extra incessantly it is best to weblog.

For occasion, way of life, private improvement, and entrepreneurship are the most well-liked weblog niches. Posting high-quality content material each day or a number of occasions every week is perhaps greatest to face out.

Do you intend on publishing the newest tech, journey, well being, or style information? Posting just a few occasions every week gained’t reduce it in these highly-competitive niches, so add a minimum of one each day put up to your content material calendar.

Regardless of the area of interest, posting a number of occasions a month can work for evergreen content material – which gives essentially the most worth. However, cranking that up as a newbie will provide help to acquire traction.

2. Evaluate the optimum B2B vs. B2C running a blog frequency

Running a B2B or B2C weblog comes all the way down to rising site visitors and producing leads and conversions. However, for those who run a B2B firm, you should publish extra incessantly than most B2C corporations to draw the identical site visitors quantity and the identical variety of leads.

According to (*6*), B2B corporations witness a big site visitors improve after publishing 11+ month-to-month posts – practically twice greater than these with 6–10 month-to-month posts. Their B2C counterparts see nearly the identical enchancment when publishing 6–10 posts a month.

3. Think about your viewers

How typically does your target market need you to publish new posts? Research to know and meet your readers’ wants, preferences, and expectations. Asking them immediately by means of polls and surveys is perhaps your greatest wager.

Do they count on a each day dose of related, informative, useful content material? Your weblog ought to ship. Are they busy professionals with spare time to learn solely semi-weekly or bi-weekly blogs? A each day running a blog schedule is perhaps overkill and never convey the specified weblog site visitors and engagement.

4. Determine the size of your posts

There’s no splendid weblog put up size. A high-quality short-form put up will rank higher in SERPs than any long-form content material of subpar high quality.

Still, consultants advocate creating longer posts containing 1,000 or extra phrases. They’re excellent for enhancing your search engine marketing rating, incomes high quality backlinks, and getting extra social shares.

As long-form content material has turn into the norm, posts between 1,500 and a pair of,500 phrases (or extra) began rating the very best, prompting many to show content material creation up a notch.

Consider your goal readers’ preferences and search intent when figuring out a selected weblog put up’s size. See whether or not you’ll be able to reply the subject’s major query in 500 phrases (watery content material gained’t present worth) or go into extra element.

Additionally, think about the customer’s journey for those who promote services or products. For occasion, short-form content material works nicely within the consciousness stage, whereas its longer counterpart helps information consumers by means of the tip of the gross sales funnel.

5. Consider the time for writing a invaluable put up

Most bloggers (22.52%) spend 3–5 hours every week on their weblog, whereas solely 6.02% spend 40+ weekly hours producing content material.

That doesn’t embrace solely writing a weblog put up but additionally researching subjects, brainstorming concepts, mapping out a plan, creating drafts, modifying, publishing, and optimizing content material.

Therefore, think about all of the planning, creation, and optimization duties earlier than finalizing your running a blog schedule. You’ll want extra time for those who’re a one-person group, however you’ll be able to at all times collaborate with freelance writers and visitor bloggers to extend your publishing quantity.

6. Balance engagement and site visitors

Posting too typically might enhance your site visitors however not essentially your engagement charges. Sometimes, much less is extra.

For occasion, rising your weekly publishing quantity from 5 to 6 posts would possibly get extra eyes in your content material however might cut back weblog feedback and social shares. You don’t need the engagement to drop for the sake of driving extra site visitors.

Once you establish your running a blog schedule, stick with it for some time to have sufficient knowledge to evaluate your efficiency. Then, experiment along with your running a blog frequency to search out your candy spot.

Conclusion

Regardless of how typically you put up as a brand new blogger, sustaining consistency and specializing in high quality over amount is essential. That’s how you identify credibility, authority, and belief and be part of the ranks of profitable bloggers. That’s how you narrow by means of the noise of competitors and construct an excellent weblog with a loyal reader base that retains returning for extra.