Social Media Statistics: 50+ Facts and Trends You Should Know in 2023

Social media at the moment is unrecognizable in comparison with the social media of the early 2000s. It’s not a spot solely for sharing each thought that pops into your head (though that relies on who you ask). It’s now a spot for actually connecting with others, buying, protecting up to date on the newest information and occasions, even working. 

Social media is successfully the capital of the web, and it’s changing into ever extra crowded by the day. 

Over the previous 12 months, social media utilization has skyrocketed – not stunning contemplating {that a} overwhelming majority of the inhabitants spent more often than not at house and on-line in 2020 and 2021 because of the pandemic. But simply how a lot has the social media panorama modified in the latest months? Which platforms are the {industry} leaders, how have social media advertising and content material creation modified? Let’s discover out via a number of the most intriguing social media stats of 2021. 

Social media is changing into a extremely aggressive {industry}. It looks as if a brand new platform takes the world by storm and gathers thousands and thousands of customers each different day. 

Long gone are the times of Myspace the place every individual had one, perhaps two accounts on social networking websites. Today, the typical individual has 8.4 accounts! But which platforms see the very best variety of customers? Who are the true high canines of social media? Let’s discover out. 

1. With 2.89 billion customers, Facebook continues to outperform all rivals. 

Despite the rising reputation of Snapchat, TikTook, and Twitter, Facebook stays the most well-liked social media platform. It boasts over 2.89 billion customers, outperforming each competitor by a big margin. 

Right after Facebook, we have now YouTube with 2.3 billion customers, WhatsApp with 2 billion, and Instagram with 1.3 billion. Drawing fairly the eye however nonetheless lagging behind are TikTook with 732 million customers, Snapchat with 514 million, Reddit with 430 million, and Twitter with 397 million.

_{(Source: Statista.com)} 

2. 62% of the complete US inhabitants 12+ makes use of Facebook. 

Consistent with it being the most well-liked platform, Facebook enjoys model utilization amongst 62% of the complete US inhabitants aged 12 and over – a share that’s been largely steady over the past three years. Following proper behind are Instagram, with 43% model utilization amongst these 12 and over; Pinterest, with 31% model utilization; and Snapchat, with 28% model utilization. 

_{(Source: Edisonresearch.com)}

3. Q3 of 2021 sees Facebook attain 2.81 billion cumulative product customers. 

Facebook, Inc., or as of just lately, Meta Platforms, Inc., has a number of core merchandise – Facebook, Instagram, WhatsApp, and Messenger. Cumulatively, these merchandise loved 2.81 billion each day energetic customers. That marks a big enhance in comparison with the identical interval in 2020, which noticed 2.54 billion customers, and 2019, which noticed 2.2 billion customers. 

The firm said that its month-to-month energetic product customers surpassed 3.58 billion Q3 of 2021. 

_{(Source: Statista.com)} 

4. Engagement charges per publish attain 0.09% on Facebook. 

The median engagement charges by follower per publish have remained largely unchanged since 2019 on Facebook. The cross-industry common stands at 0.09%, whereas the best-performing industries embrace sports activities groups with engagement charges of 0.18%, influencers and greater ed with 0.15% every, and lodges and resorts with 0.13%. 

Somewhat surprisingly, engagement charges stand at 0.02% in the tech and software program {industry}, 0.03% in the style {industry}, and 0.05% in well being and magnificence. 

_{(Source: Sproutsocial.com)} 

5. TikTook breaks a billion month-to-month energetic customers in Q3 of 2021. 

TikTook is without doubt one of the fastest-growing apps in the marketplace, even after India and Pakistan have banned it for “morality issues.” Launched in 2016 below the title Douyin in China, the worldwide model often called TikTook hit the markets in 2017 and instantly began garnering consideration. 

In 4 years, the platform went from 65 million to over a billion month-to-month energetic customers. With 693 million downloads in 2019 and 850 million in 2020, it’s in the highest 10 most downloaded apps of the 2010s. 

_{(Source: Businessofapps.com)}

6. Twitter to get 340 million customers by 2024. 

Twitter has been steadily rising over the previous few years. When it went public in 2013, it loved round 200 million followers worldwide, and presently, it boasts over 320 million month-to-month energetic customers. That quantity ought to rise to over 340 million by 2024. 

_{(Source: Statista.com)}

7. WeChat broke a billion customers in 2018 and reaches over 1.25 billion individuals in 2021. 

WeChat is among the many main social networking websites across the globe, sixth in phrases of energetic customers. Released in 2011 below the title Weixin, it rebranded to WeChat in 2012 and shortly began accumulating world audiences. The platform went from 2.8 million customers in 2011 to 1.25 billion in 2021. 

WeChat has advanced from a easy communications service to a full-blown social media platform with numerous options, together with voice and textual content messaging, gaming, making funds, and publishing Moments (photographs, movies, and standing updates). 

_{(Source: Statista.com)} 

8. Cristiano Ronaldo has the most well-liked Instagram account with over 315 million followers. 

Although Kylie Jenner, together with her 249.65 million followers, is commonly thought to be the most well-liked Instagrammer, she’s not even in the highest three. As of July 2021, the highest Instagram accounts embrace Cristiano Ronaldo together with his 315.75 million followers, The Rock (aka Dwayne Johnson) with 254.76 million followers, and Ariana Grande with 252.84 million followers. 

Of course, none outperform Instagram’s personal account with 439 million followers. 

_{(Source: Statista.com)}

 9. Barack Obama has the most well-liked Twitter account with over 129 million followers. 

Despite all of the celebrities and companies that use Twitter each day, it’s the previous president of the US that enjoys the best following. Obama has 129.78 million followers on the platform, and following proper behind him is Justin Bieber, with 114.04 million followers. 

Other famend accounts embrace Katy Perry with 109.52 million followers, Rihanna with 102.22 million, Cristiano Ronaldo with 91.39 million, and Taylor Swift with 88.51 million. 

_{(Source: Statista.com)} 

The social media market has been rising exponentially, even earlier than the pandemic. However, for the reason that begin of 2020, the highest platforms have undergone fairly a development spurt. There are extra customers throughout age teams, and there’s a broader adoption throughout international locations. Social networking websites are breaking revenue information, and even offshoot industries like social media administration and social media analytics are seeing thrilling exercise. 

Let’s dive deeper into the social media market and see the way it fared in 2021. 

10. 65% of the overall world inhabitants is on-line.  

Over 5.1 billion persons are web customers, accounting for 65% of the complete world inhabitants as of 2021. Of the 4.66 billion, 4.32 billion are cellular web customers, whereas 4.2 billion are energetic social media customers. 

Internet penetration is the very best in Northern Europe, the place it sits at 96%. However, most web customers come from Asia – 2.5 billion. The solely exception is North Korea, which has nearly no web penetration. 

_{(Source: Internetworldstats.com)} 

11. China is projected to have over 1.27 billion social community customers by 2026. 

In 2021, mainland China boasts the very best variety of social media customers, sitting at 999 million. The quantity is predicted to go as much as 1.27 billion by the tip of 2026. India holds second place, with its 693 million social community customers (projected 1.11 billion by 2026), and the US holds third place, with 295 million (323.07 million by 2026). 

Behind the US, we have now Indonesia, Brazil, and Russia, all with over 100 million customers. 

_{(Source: Statista.com)} 

12. Global social media platforms to succeed in $939.67 billion by 2026. 

In 2019, the worldwide social media market was valued at $192 billion. Over the course of the next 5 years, consultants estimate that the market will proceed rising at a compound annual development price of 25.38%, reaching the worth of $939.67 billion by the tip of 2026. 

_{(Source: Researchandmarkets.com)} 

13. Social media analytics market to succeed in $9.3 billion by 2026. 

As the social media {industry} grows, so do all of its accompanying sectors. Social media analytics providers are rising in demand. The whole {industry} is predicted to develop at a CAGR of 24% throughout the subsequent 5 years, going from the market worth of $3.2 billion in 2021 to $9.3 billion by 2026. 

Although the social media analytics market is rising quick in North America, the fastest-growing area is predicted to be the Asia Pacific. 

_{(Source: Marketsandmarkets.com)} 

14. The social media administration market to develop at a CAGR of 23.6% by 2026. 

With extra social media customers than ever earlier than and vital developments in social media analytics, the necessity for social media administration has been on the rise these days. Some of the drivers of this development embrace the necessity for a greater buyer expertise and elevated person engagement. 

Therefore, the social media market is ready to develop from $14.4 billion in 2021 to $41.6 billion in 2026, experiencing a CAGR of 23.6% over that interval. 

_{(Source: Reportlinker.com)} 

15. The market dimension of social networking websites in the US reaches $62.5 billion. 

Less than a decade in the past, the social networking websites in the US have been valued at round 10 billion (measured by their income). In 2021, that quantity reached an astonishing $62.5 billion. The social networking websites {industry} has grown a lot quicker than the general US economic system, presenting distinctive alternatives regardless of the difficulties imposed by the pandemic. 

_{(Source: Ibisworld.com)} 

16. The market dimension development of social networking websites reaches 17.2%. 

Growing at a price of 17.2% in 2021, the social networking websites market has elevated quicker than the general tech sector. Between 2016 and 2021, the social networking websites market has undergone a development spurt of 23.9%, a development that’s prone to proceed over the next years. 

_{(Source: Ibisworld.com)} 

Social media platforms have gotten ever-more various. Even youthful platforms like Snapchat and TikTok are seeing a rise in customers throughout all age teams. From Zoomers to Millenials, Gen Xers, and Boomers, social networking platforms are attracting all audiences worldwide. 

Let’s check out some attention-grabbing social media utilization tendencies throughout generations, cultures, and sexes. 

17. Social media use amongst Boomers has elevated by 54% in 2021. 

Despite what memes and media may counsel concerning the irreconcilable variations between youthful and older generations, they do have one factor in frequent, and that’s that each one customers throughout age teams have grown extra depending on social media. 

In the previous 12 months alone, social media use amongst Gen Z, aka Zoomers (born between 1997 and 2012), has elevated by at least 78%. Millennials (born between 1981 and 1996) are following shut behind, with social media use rising by 77%. 

What’s stunning is that we see related tendencies amongst older generations, as nicely. Social media use amongst Gen X (born between 1965 and 1980) has elevated by 75%, and amongst Boomers (born between 1955 and 1964) by 54%. 

_{(Source: Sproutsocial.com)} 

18. Facebook is the most well-liked social media model in the US amongst these age 35 and older.  

Facebook stays the most well-liked platform amongst older Millennials, Gen Xers, and Boomers. Over 60% of social media customers in the age vary of 35 to 54 use Facebook essentially the most typically. 10% of them want Instagram, whereas 7% see Pinterest as their go-to platform. 

Among these 55+, 70% use Facebook, 6% Whatsapp, and 4% Twitter. 

Younger generations are barely extra evenly divided throughout social media manufacturers. 33% of these between 12 and 34 years previous use Instagram essentially the most typically, 21% Facebook, 15% Snapchat, and 14% TikTook. 

_{(Source: Edisonresearch.com)} 

19. The greatest demographic group on Facebook is males between 25 and 34 years previous. 

In nearly all age classes, it’s males who dominate Facebook. Over 18.8% of all Facebook customers are males between the ages of 25 and 34, in comparison with solely 12.5% of girls in the identical age vary. The second most represented class are males between 18 and 24, accounting for 13.8% of all customers. Women in the identical age vary symbolize solely 9.4% of all Facebook customers. 

_{(Source: Statista.com)} 

20. 32.1% of all Instagram customers are between 25 and 34.  

It’s not stunning that youthful generations dominate the world of Instagram. Over 32.1% of all Instagrammers are between 25 and 34 years previous. Those between 18 and 24 symbolize 29.9%, whereas these between 35 and 44 symbolize 16.3% of all Instagram customers. Users 65+ symbolize solely 2.3% of all Instagrammers. 

All in all, over two-thirds of all Instagrammers are youthful than 34. 

_{(Source: Statista.com)} 

21. Social community penetration in the United Arab Emirates goes as much as 99%. 

As of January 2021, over 99% of all web customers from the UAE are on social media, marking file social media penetration. With social media penetration of 89.3%, South Korea takes second place, whereas Taiwan comes in third, with 88.1%. 

The USA isn’t even in the highest 30 international locations with the very best social community penetration, outperformed by international locations comparable to Canada, the UK, Mexico, and Vietnam, to call however a number of. Of all of the web customers in the US, solely 72.3% are energetic on social media. 

_{(Source: Statista.com)} 

22. 349 million Facebook customers come from India.  

Although Brazil, Indonesia, and the United States all have file numbers of Facebook customers, 127 million, 142 million, and 194 million, respectively, India takes the cake. Over 349 million Facebook customers come from India alone, making it the main nation based mostly on viewers dimension on Facebook. 

Other notable international locations that haven’t but damaged the 100 million mark (however are about to) embrace Mexico with its 98 million Facebook customers, the Philippines with 88 million, and Vietnam with 71 million. 

_{(Source: Statista.com)} 

23. Over 77 million Twitter customers come from the US alone.  

Although Twitter doesn’t take pleasure in almost as many customers as Facebook, it nonetheless stays one of many high social networking platforms, particularly in the US, the place it has 77.7 million customers. 

Japan follows shut behind on Twitter, with 58.2 million customers, and India is barely lagging behind with 24.4 million. 

_{(Source: Statista.com)} 

24. 38.5% of all Twitter customers are between the ages of 25 and 34. 

Both Twitter and Instagram are the most well-liked amongst these between the ages of 25 and 34. Over a 3rd of all Twitter customers, or 38.5%, to be precise, fall inside this age bracket. The second-largest group is these between 35 and 49, representing 20.7% of all Twitter customers, whereas these between 18 and 24 and 50+ share the third spot with 17.1% worldwide customers every. The least represented age group on Twitter are teenagers, with solely 6.6% of all customers being between 13 and 17. 

_{(Source: Statista.com)} 

25. Only 31.9% of all Twitter customers are feminine.  

Like Facebook, Twitter is usually dominated by male customers, though the gender hole is way more obvious on the latter platform. Only 31.9% of all Twitter customers as of January 2021 are feminine, whereas 68.1% are male. 

_{(Source: Statista.com)} 

Considering that the most well-liked social media platforms are free for all, the biggest websites get most of their earnings from promoting. Social media advertising is a shortly rising {industry} that presents distinctive alternatives to all those that are prepared to take them. 

Advertising on social media can enhance any enterprise’s attain, engagements, and in the end, return on funding. 

Take a have a look at the important thing social media advertising stats to study precisely why it’s such a rising development. 

26. Over 53% of customers comply with manufacturers on social media to study extra concerning the model’s provide. 

Consumers have an array of causes for liking and following a model on social media. However, over 53% of them achieve this to find out about new merchandise and providers supplied by the model. 52% use social media to remain up to date on related firm information, whereas 38% simply need to have some leisure. 

Other causes for following a model on socials are studying about others’ model experiences (35%) and merely getting impressed (34%). 

_{(Source: Sproutsocial.com)} 

27. 91% of consumers who comply with a model on socials go to the model’s web site/app. 

Most customers who comply with a model on social media take some type of motion when doing so. Over 91% will go to the model’s web site or app after giving them a comply with on socials. 90% will make a purchase order, and 86% will select the stated model over every other competitor. 

Additionally, 86% will go to the bodily location of the enterprise, 85% will make repeat purchases, 83% will suggest the model to mates and household. 

_{(Source: Sproutsocial.com)} 

28. 46% of entrepreneurs strictly use social knowledge as a advertising useful resource. 

Consumer knowledge garnered from social media is a priceless useful resource with nice potential. Still, over 46% of entrepreneurs use it solely as a advertising useful resource. 47% use it for multi-team strategizing, whereas solely 8% use it as organization-wide enterprise intelligence. 

_{(Source: Statista.com)} 

29. 93% of social media entrepreneurs use Facebook for enterprise promotion. 

Although there are dozens of social media platforms that entrepreneurs might use to succeed in wider audiences, a overwhelming majority, aka 93% of them, use Facebook. Another Facebook, Inc. (Meta Platforms, Inc.) product follows shut behind – Instagram, utilized by 78% of entrepreneurs. 

Other notable platforms for social media entrepreneurs are LinkedIn, YouTube, and Twitter, however none are used almost as typically. 

_{(Source: Statista.com)} 

30. Facebook’s annual promoting income in 2020 reached $82.1 billion. 

Facebook’s promoting income has been steadily rising over the past decade. In its early years, Facebook earned round 764 million in promoting income solely. By 2015, that quantity rose to over $17 billion, solely to go as much as an astonishing $82.1 billion in 2020 – a rise of 21% from the 12 months prior. 

_{(Source: Statista.com)} 

31. Mobile social media advert spending in the US is predicted to go as much as $71.4 billion by 2025. 

As social platforms exceedingly go cellular, so do the advertisements. Businesses in the US are already making heavy investments into social media promoting as an entire, however many are actually turning their eyes solely to cellular social media advertising. 

In 2020, cellular social media advert spending in the US was valued at round $42.2 billion. By 2025, that quantity is predicted to rise to an astounding $71.4 billion. 

_{(Source: Statista.com)} 

32. Mark Zuckerberg’s web value is estimated at $119.4 billion.  

The wealthiest social media entrepreneurs are getting exceedingly richer – not stunning contemplating that large growth in social networking. 

Facebook, Inc.’s (now Meta Platform, Inc.’s) co-founder Mark Zuckerberg has an estimated web value of $119.4 billion. 

The creator of TikTook, Zhang Yiming, holds the second place because the richest social media entrepreneur however nonetheless has lower than half of Zuckerberg’s fortune, with a web value of over $59.4 billion. 

Pavel Durov, the co-founder of Telegram and founding father of the Russian social media platform VK, has a web value of $17.2 billion, whereas Jack Dorsey, co-founder, and CEO of Twitter, has $9.7 billion. 

_{(Source: Forbes.com, Forbes.com, Forbes.com, Forbes.com )} 

33. The common cost-per-click (CPC) on Facebook stands at $1.04. 

Facebook CPC can seek advice from any related clicks – clicks to react to a publish, view a picture, watch a video, and extra. However, for advertisers, there’s often just one click on and one CPC metric that issues – hyperlink clicks. 

On Facebook, the typical hyperlink CPC stands at $1.04 as of October 2021. Higher CPC can simply be dealt with by higher concentrating on the audiences, enhancing advert relevance, and optimizing advert content material for audiences based mostly on their present stage in the gross sales funnel. 

_{(Source: Revealbot.com)} 

34. The common cost-per-click (CPC) on Instagram stands at $1.56. 

Although each Facebook and Instagram belong to the identical firm, the typical CPC on Instagram is barely greater, standing at $1.56 as of October 2021. 

_{(Source: Revealbot.com)} 

35. The common advert click-through price on Facebook stands at 0.9%. 

The cross-industry advert click-through price on Facebook is 0.9%, considerably decrease than the two% click-through price on AdWords. 

Some industries on Facebook carry out considerably higher than others, with the main CTRs belonging to authorized advertisements (1.61%), retail (1.59%), and attire (1.24%). 

Sectors with lower-than-average CTRs on Facebook embrace employment and job coaching (0.47%), finance and insurance coverage (0.56%), and buyer providers (0.62%). 

_{(Source: Wordstream.com)} 

36. Facebook advertisements conversion charges stand round 9.21%. 

While CTRs on Facebook are barely decrease than anticipated, advert conversions (CVRs) are going via the roof. The cross-industry common is 9.21%, however some industries fare significantly better than that. 

The health sectors take pleasure in Facebook advert conversion charges of 14.29%, adopted carefully behind by training with a 13.58% CVR. Even although the employment and coaching sector has the worst CTRs on Facebook, it’s among the many high performers in phrases of CVRs – 11.73%. 

_{(Source: Wordstream.com)} 

37. Advertisers can anticipate a mean value per motion (CPA) on Facebook to be $18.68. 

Depending on the {industry}, CPA on Facebook can show to be fairly an funding. The highest CPA is recorded in the tech sector, with a mean CPA of $55.21. Home enchancment, auto, and finance, and insurance coverage all have excessive CPAs, as nicely – $44.66, $43.84, and $41.43, respectively. 

We see the bottom value per motion in training ($7.85), attire ($10.98), and healthcare ($12.31).

_{(Source: Wordstream.com)} 

38. 41% of customers discover essentially the most partaking social media advert content material to be entertaining. 

Creating partaking social media advertisements is usually a problem, however all companies should do is take heed to their audiences. 

Over 41% of customers discover essentially the most partaking sort of social advert to supply some leisure. 37% of them will have interaction with an advert if it gives a reduction, and 33% will have interaction if the advert is academic. 

Other drivers of engagement embrace referencing the shoppers’ curiosity (26%), telling a narrative (20%), and coming from a model loved by mates and household (10%). 

_{(Source: Sproutsocial.com)} 

39. Video advert spending in the US is valued at $34.3 billion in 2020. 

As video is changing into essentially the most sought-after sort of content material, social media advertisers in the US are beginning to make investments extra closely in digital video advertisements on platforms like Facebook and Instagram. 

The common digital advert spending throughout industries in the US was valued at $34.3 billion in 2020. The determine is predicted to rise to $63.3 billion by 2025. 

_{(Source: Statista.com)} 

40. The US’s whole digital advert spending to succeed in $56.68 billion by the tip of 2021.  

The US is by far the heaviest spender on digital advertisements. By the tip of 2021, the overall digital advert spending in the US is ready to go over $56.68 billion, and China is following proper behind, spending $45.13 billion by the tip of the 12 months. 

_{(Source: Statista.com)} 

41. Only 12% of consumers go away product/service suggestions on the corporate’s web site. 

Although it looks as if essentially the most handy possibility, an organization web site is without doubt one of the least well-liked locations for leaving buyer suggestions, with solely 12% of all customers utilizing it. More often, customers want utilizing social media, with over 31% of them leaving product and service suggestions on platforms like Facebook and Twitter. 

18% of customers will go away suggestions by way of e mail, 16% by way of a evaluate web site, 11% by way of the customer support quantity, and 8% by way of model surveys. 

Not surprisingly, leaving suggestions in-store is the least well-liked methodology, with solely 3% of consumers utilizing it. 

_{(Source: Sproutsocial.com)} 

42. 47% of customers consider that robust customer support makes a model the best-in-class on social media. 

Over 48% of entrepreneurs consider that partaking their audiences is what makes their model the top-performer on social media, however 48% of entrepreneurs appear to be mistaken. Consumers are way more sensible, with 47% of them contemplating good customer support because the market of a best-in-class model on social media. 

Engaging audiences (46%), providing transparency (44%), having a definite character (33%), telling a compelling story (28%), and setting tendencies (18%) are all second to glorious customer support on social media. 

_{(Source: Sproutsocial.com)} 

43. Social media has created a fiercer competitors for 93% of entrepreneurs. 

Although social media permits manufacturers to attach with their audiences simply, it additionally creates a a lot stronger competitors. Brands now should tackle not solely the rivals in their shut proximity however all world firms inside their area of interest. Over 93% of entrepreneurs state that social media has considerably accelerated competitors. 

_{(Source: Sproutsocial.com)} 

44. 60% of customers need manufacturers to make use of Facebook extra. 

Although 83% of all manufacturers have a Facebook presence, over 60% of customers need firms to make use of extra of this platform. Other platforms in excessive client demand embrace Instagram (with 48% wanting firms to make use of extra of it), YouTube (41%), Twitter (30%), and LinkedIn (17%). 

_{(Source: Sproutsocial.com)} 

45. The #1 purpose entrepreneurs use social knowledge is to know the competitor’s buyer loyalty.  

Social knowledge offers loads of priceless insights, however entrepreneurs primarily use it for understanding their rivals. They depend on social knowledge to study extra about: 

• The competitor’s buyer loyalty; 
• Quality of the competitor’s merchandise and providers; 
• How they will distinguish themselves from the rivals; 
• The competitor’s customer support; 
• The competitor’s share of media spending; 
• The competitor’s technique. 

_{(Source: Sproutsocial.com)} 

46. Marketers use social knowledge to find out how clients work together with merchandise/providers. 

Social knowledge gives distinctive buyer insights that may show to be invaluable to any model. Listed by the significance, the next are the primary the explanation why entrepreneurs use social knowledge: 

• To find out how clients work together with merchandise/providers; 
• To gauge buyer dislikes concerning the model; 
• To assess what clients discover interesting concerning the model; 
• To assess future buyer expectations; 
• To find out about buyer tendencies; 
• To study extra about their clients; 
• To discover out the kind of content material greatest suited to the shoppers. 

_{(Source: Sproutsocial.com)} 

Social media content material 

The sort of content material manufacturers publish to social media has an immense impact on customers’ notion of the model. However, what issues greater than the kind of content material is its high quality. 

Learn extra about how social media content material can form consumer-brand interactions. 

47. 54% of entrepreneurs see video as an efficient instrument for attaining social media targets. 

Video is essentially the most highly-regarded sort of content material by entrepreneurs, with over 54% of them agreeing that it’s efficient at serving to them obtain social media targets. However, solely 25% state that stay video does the identical. 

On high of that, 53% use pictures for attaining their targets, 30% use text-based content material, and 26% use tales. 

_{(Source: Sproutsocial.com)} 

48. 61% of all content material manufacturers publish on Facebook is image-based.  

Brands largely want to make use of pictures on Facebook, with 61% of the cross-industry content material varieties being image-based. Link posts account for 21% of all revealed content material, movies account for 14%, and plain textual content for simply 4%. 

On Instagram, manufacturers rely totally on single-image posts, accounting for 75% of the overall revealed content material. Image carousels are current in 12% of all content material, single video posts in 11%, and video carousels in simply 1%. 

Twitter is essentially the most versatile, with 47% single-image posts, 26% hyperlink posts, 16% plain textual content, 5% video, 3% multi-image, 2% locations, and 1% animated GIF posts. 

_{(Source: Sproutsocial.com)} 

49. Only 14% of name Facebook posts are video-based. 

Despite the truth that 54% of entrepreneurs consider in the worth of video posts for attaining their targets, video content material accounts for under 14% of all model posts on Facebook. 

The numbers are even decrease on Instagram and Twitter, with simply 11% of all content material revealed on the previous and 5% on the latter being video-based. 

_{(Source: Sproutsocial.com)} 

50. Facebook influencers take pleasure in nearly 0.20% engagement charges per publish by follower. 

Although many entrepreneurs spend hours analyzing one of the best posting frequency on Facebook, knowledge means that there’s no common rule for the way typically to publish content material to extend engagement. Influencers on Facebook who publish new content material occasionally take pleasure in largely the identical engagement charges as sports activities groups with over 15 weekly posts – between 0.15% and 0.20%. 

On the opposite hand, manufacturers in the well being and magnificence {industry} that publish simply as typically as influencers see solely a few 0.03% engagement price by followers. 

_{(Source: Rivaliq.com)} 

51. Higher ed sees engagement charges of over 3% per publish by follower on Instagram. 

Instagram has confirmed time and time once more that it’s one of the best platform for rising engagement charges with a low posting quantity. 

Higher ed is the best-performer on Instagram, with engagement charges of over 3%/publish by follower and roughly three posts per week. Sports groups come in at shut second, having fun with barely lower than 2% engagement charges on their ten common posts per week. 

_{(Source: Rivaliq.com)} 

52. Higher ed on Twitter sees engagement charges of 0.09%/publish by follower. 

Despite posting extra often on Twitter than on Instagram, greater ed doesn’t disappoint on Twitter, both, with 0.09% engagement per publish by the follower. The meals and beverage {industry} takes second place, with posting simply a few instances per week and over 0.07% engagement. 

_{(Source: Rivaliq.com)} 

53. Apple’s #ShotOniPhone marketing campaign is essentially the most profitable marketing campaign of 2021. 

2021 noticed a number of glorious social media advertising campaigns, with one of the best ones together with Apple’s #ShotOniPhone, launched all the best way again in 2015, Anheuser-Busch’s #LetsGrabABeer, McDonald’s Saweetie Meal, YouTube & BTS’s: Permission to Dance, Dove’s Self-Esteem Project, and American Eagle & Snapchat’s: Back-to-School. 

_{(Source: Sproutsocial.com)} 

54. 49% of customers unfollow a model resulting from low-quality merchandise or help. 

Social media is usually a gold mine for manufacturers trying to join with their audiences. However, not each client will keep by a model on social media. Over 49% will cease following a model due to a low-quality product or poor buyer help. 45% will unfollow resulting from irrelevant content material or too many advertisements, 39% resulting from privateness considerations, and 29% resulting from unfavorable press. 

_{(Source: Sproutsocial.com)} 

Conclusion 

Social media has opened a world of potentialities for manufacturers, entrepreneurs, and customers alike. The stats talked about in this text are simply the tip of the iceberg, giving only a glimpse into the facility of social networks. Still, they’re greater than sufficient to level you in the correct path and assist you attain your social media potential.