How to Speed up Your Website

How to Speed up Your Website (2023) – 14 Easy Steps


If you’re a newbie and new web site proprietor, most often you aren’t going to fear about web site pace. 

After you construct your web site or begin your weblog, it’d really feel like the whole lot is in place. Your web site is gorgeous, in order that should imply that individuals received’t have any downside ready a few seconds extra to let it load correctly, proper?

No, that’s not the case.

According to Google research, the longer it takes for a web page to load the extra individuals would abandon a web site.

page load times

Also, Google has launched Web Core Vitals (that counts as a rating issue for web sites) that goes into much more element when it comes to the pace of loading web sites. The sooner your web site, the higher your probabilities to get to the primary web page of Google search outcomes.

Hi there, my identify is Artem.

I’ll share our expertise, data of our improvement staff, and strategies we used to enhance the loading pace of our personal web site ( 

By following this tutorial, you’ll perceive the weather that affect the pace of your web site. With every ingredient, I’ll present you a device that may aid you to pace up the web site or remedy a selected downside. Also, the place potential, I’ll point out providers that you could safely use, with out having to spend hours on analysis.

P.S. Some steps inside this information are particular to web sites constructed with WordPress software program since that’s what we use for our web site. If you’re utilizing another web site builder instruments you possibly can apply comparable pace optimization strategies based mostly on the accessible options.

14 steps to enhance web site pace

Step 1: Run a pace take a look at

Before doing something, it’s important that you just conduct a correct take a look at. Although you are able to do loads even with out one, I strongly counsel working at the least one pace take a look at so that you’ve a benchmark that may aid you to perceive how effectively your web site performs, and the way good the result’s after you end all the enchancment steps.

Free instruments

Luckily, there are free pace assessments accessible to anybody. You simply have to select one, enter your URL, and let the device carry out its magic.

Google’s PageSpeed Insights

Since most individuals optimize their web site for Google, the primary device I’ll point out is Google’s PageSpeed Insights. It’s fairly simple, and you’ll have the end in a matter of seconds.

  1. Open Google’s PageSpeed Insights.
  2. Enter the URL of your web site.
  3. Click on the “Analyze” button.

In my case, it took as little as 10-15sec for the take a look at to full and present me the outcomes shared within the screenshot beneath.

pagespeed insights test

After seeing the inexperienced quantity on prime the place you’re aiming to get a rating of 100, there can be a number of different segments you need to scrutinize. Those are:

  • First Contentful Paint (FCP)
  • Largest Contentful Paint (LCP)
  • Cumulative Layout Shift (CLS)

All three parts are part of Web Vitals which at the moment are included in Google’s essential metrics that may present how briskly or gradual your web site is. You can be taught extra about Web Vitals in our information about how to optimize your cell web site.


One of the most well-liked web site pace assessments is GTmetrix. It is totally free, and might be executed in lower than a minute:

  1. Go to GTmetrix.
  2. Type within the full URL of your web site.
  3. Hit the “Run Test” button and anticipate about 30 seconds.

After that, you’ll get a grade that may present you how briskly your web site is. The take a look at will even present you particulars just like the efficiency of your web site, its construction, in addition to internet vitals that at the moment are a core rating issue for Google. 

gtmetrix test

If you haven’t already actively labored on optimizing your web site for pace, then chances are high you’ll not get an ideal rating. But don’t fear, you possibly can work in the direction of that should you begin following all the steps.

Step 2: Get quick and dependable hosting

A quick web site begins with good internet hosting. No matter how laborious you strive to ship the very best person expertise, in case your internet hosting sucks, the pace of your web site will undergo.

The greatest internet hosting firms deal with the whole lot, and it’s not mandatory that you just perceive what goes behind closed doorways. From the standard and effectively-maintained {hardware} to commonly up to date software program elements, there’s loads {that a} internet hosting service can do to enhance the pace of your web site.

To begin the suitable approach, get your web site hosted with Bluehost, one of many uncommon internet hosting firms formally beneficial by Years of expertise and thousands and thousands of hosted web sites make this internet hosting firm probably the greatest of their subject – one thing that may simply translate into having a sturdy web site.

Step 3: Implement a Content Delivery Network (CDN) service

Our world is a giant place. Although web speeds have improved drastically over time, the bodily distance between computer systems and servers nonetheless play a major function in on-line pace. This implies that loading data from a server out of your nation will typically be sooner than loading information from throughout the globe, identical to it’s simpler for you to purchase a espresso desk from IKEA in your hometown as an alternative of getting to drive to get one out of the country.

This is the place Content Delivery Networks are available in. They permit you to have your web site hosted on a number of servers throughout the globe. CDN can acknowledge the closest location to every particular person loading your web site, and cargo the content material from the closest server. So, if a customer tries to load your web site from the USA, they’ll get the content material from one of many USA servers, whereas somebody coming from Europe will load your web site by way of a server situated close to them, for instance in London.

If you’re internet hosting the location on Bluehost, you’ll find their TrueSpeed CDN contained in the management panel. Just by setting it up, your web site will develop into international and cargo sooner to individuals from around the globe.

You also can get third social gathering CDN providers. The hottest CDN’s are:

Step 4: Minify CSS and JavaScript recordsdata

Modern web sites are full of CSS and JavaScript recordsdata that work collectively to maintain internet pages trying good and dealing in customers’ favor. Line after line of code makes these recordsdata unnecessarily massive, which might shortly decelerate your web site.

Web designers (the identical people who find themselves constructing the templates that you just finish up buying) like to maintain their code neat. This implies that they maintain the code trying good and simply comprehensible. However, having these white areas, further strains, and characters solely improve the file weight, which might be simply lowered by minifying.

Here’s an instance of easy CSS code:

physique {





It can minified into this:


While this straightforward distinction received’t make a major influence in your web site, think about what occurs when you could have hundreds and hundreds of pointless white areas and features.

Fortunately, to minify your CSS and JavaScript recordsdata you would not have to undergo the code and make the modifications your self. There are plugins that may do that robotically for you and make sure that the whole lot works appropriately:

  1. Go to “Plugins > Add New”.
  2. Search for “Autoptimize”.
  3. Install and activate “Autoptimize”.
  4. Go to “Settings -> Autoptimize”.
  5. Check “Optimize JavaScript Code?” and “Aggregate JS-files?”. 
  6. Check “Optimize CSS Code?” and “Aggregate CSS-files?”. 

Step 5: Enable browser caching

By enabling browser caching, you permit the content material to be saved in peoples’ browsers. That implies that if a customer decides to come again to your web site, they won’t have to obtain all the recordsdata from the server once more as they have already got them saved of their browser.

Browser caching can considerably enhance the pace of your web site for returning customers.

To allow this in your web site, all you want is a free WordPress plugin corresponding to:

If you’re utilizing W3 Total Cache, for instance, all you want to do is to set up the plugin:

  1. Go to Plugins -> Add New.
  2. Search for “W3 Total Cache”.
  3. Install and Activate the plugin.
  4. Go by means of the setup by letting the plugin take a look at your web site and server settings.
w3 total cache setup

The plugin will robotically set up your caching settings and they’ll instantly begin working in your favor. If you determine to go into extra particulars, you possibly can open the Performance tab that’s now seen on the left-hand aspect of the WordPress menu the place all the plugin settings are seen. Here, you possibly can change different choices if mandatory.

Step 6: Optimize and clear the WordPress database

Your WordPress web site can’t work with no database. Everything that you just do and have on the location is saved there. As you possibly can think about, themes and plugins don’t all the time maintain it clear, so even should you uninstall a particular plugin, it can go away some information in your database. Over time, the database will develop into cluttered and inefficient which can end in a gradual web site.

Although it’s potential to clear up the database manually, that will imply that you’ve to perceive the way it works. And even should you do, chances are high that you possibly can nonetheless mess it up.

Luckily, there are free WordPress plugins accessible that may optimize and clear the database for you. However, earlier than you do something, be certain to create a full backup of your web site or have a approach of undoing modifications. Even although WP-Optimize is a effectively-recognized and safe plugin, instantly modifying a database can typically go incorrect. 

So, in case one thing does go incorrect, I counsel WP Reset. This plugin will create a snapshot of your web site and permit you to shortly roll again any modifications executed. So, in case one thing goes incorrect, you possibly can restore your database in a few minutes, as opposed to restoring a full backup that may take extra time.

  1. Go to Plugins -> Add New.
  2. Find WP-Optimize, set up, and activate it.
  3. Select the choices you need, and click on on the button to begin the optimization.
wp optimize setup

Step 7: Use optimized/premium and easy themes

Templates and themes will not be solely visible. To create them, internet designers have to code in options, choices, and insert pictures that may all mix right into a single working theme.

As you possibly can think about, a template that hundreds 5 recordsdata and three pictures, for instance, will load a lot sooner than the one which comes full of ten recordsdata and twenty pictures. The sheer quantity will not be the one essential issue, however how effectively the whole lot is optimized comes into consideration as effectively.

Since there are such a lot of WordPress themes and templates accessible, it’s laborious to decide the very best ones. Here are a few of the in style WordPress themes which can be designed to look good and cargo shortly:

Step 8: Optimize all pictures in your web site

Images can simply develop into one of many essential pace problems with your web site. Unoptimized pictures will stay unnecessarily massive and laborious to obtain. If you employ too a lot of them, customers can have a tough time loading your entire web page of your web site, and doubtless finish up leaving earlier than they see the content material.

Luckily, it isn’t that arduous to maintain pictures optimized. It is essential that you just look at your theme/template to be taught what picture sizes you want. You can then deal with the picture earlier than you add it by resizing its dimension and altering its high quality settings.

If you solely want to optimize a few pictures, you need to use a third social gathering service like TinyPNG. This picture optimization device will allow you to add your supply pictures, and can then be robotically optimized. Just drag & drop the photographs, and let the Panda work its magic. You will then get to obtain the optimized variations of your pictures that you could safely put in your web site.

If you have already got an energetic web site and don’t have the time to optimize pictures one after the other, there’s a freemium plugin that may remedy your whole issues. ShortPixel Image Optimizer will deal with your whole pictures which can be accessible in your Media Library. It additionally works nice with NextGEN, Foo Gallery, in addition to different gallery and slider plugins.

The free model enables you to deal with up to 100 pictures. Some of the options embody:

  • Optimizing the scale and high quality of pictures.
  • Converting codecs into one other.
  • Works with WebP and AVIF.

All you could have to do is to set up the plugin and customise the settings to the best way that you really want. Choose the compression you want, set the scale of the photographs, and hit the button if you’re prepared for the plugin to begin the optimization course of.

shortpixel setup

Step 9: Lazy load pictures and movies

Usually, when a person opens a web site, your entire content material that needs to be displayed begins loading robotically. So, even when a person solely wants the above the fold content material, they might nonetheless have the whole lot accessible on that web page loaded.

Instead, by lazy loading pictures and movies, you possibly can have customers solely load content material that’s seen on the display screen. Once the person begins scrolling, pictures and movies that transfer into the seen space of the display screen will begin loading. This approach, your entire web site will load sooner and permit a greater person expertise.

How to allow lazy loading in WordPress:

  1. Go to Plugins -> Add New.
  2. Search for Lazy Load by WP Rocket.
  3. Install and activate the plugin.
  4. Check content material that you really want to lazy load and save settings.
lazy load setup

Step 10: Prevent picture hotlinking

Hotlinking is an motion that entails copying the supply of a picture from one web site to apply it to one other. While the picture will present with out issues, it’s really not loading out of your server. Instead, it makes use of all the sources of the unique web site, and it’s really thought of unlawful.

By stopping hotlinking, you possibly can cease different individuals from stealing your pictures. This approach, you’re saving sources by yourself internet hosting service, which implies that your web site would be the just one utilizing these sources, which leads to a sooner web site to your guests.

There are a number of methods to forestall hotlinking:

  • Using a CDN: hottest CDNs like Cloudflare and KeyCDN have already got hotlinking safety turned on.
  • Using safety plugins: All In One WP Security & Firewall plugin lets you could have management over hotlinking.
  • Disabling proper-click on in your pictures: use a plugin like Prevent Content Theft [Disable Right Click].
  • Modifying .htaccess file: extra superior customers can disable hotlinking instantly by modifying code within the .htaccess file.

When you begin a web site, it is sensible to have your whole movies and huge media recordsdata by yourself server. However, what it’s possible you’ll be lacking is that storing and reproducing massive recordsdata takes up server sources. When it comes to the pace of your web site, it’s far more handy to offload movies and huge media recordsdata on third social gathering providers to save bandwidth.

A video loaded from YouTube will work simply as effectively (if not higher) than loaded out of your server. And in case you have larger visitors, this implies the lesser influence in your bandwidth which leads to a sooner web site.

When it comes to movies, you possibly can host them on:

Step 12: Keep plugins at a minimal/discover the plugins which can be slowing you down

Each plugin enhances your web site. However, every new characteristic additionally means new recordsdata that take up area and bandwidth. Also, not all plugins are coded the identical, so chances are high that you’ve a plugin that slows down your web site by loading pointless parts that you could be not even concentrate on.

Before you begin disabling all plugins, I counsel doing a pace take a look at.

This plugin will run some assessments in your web site and present you a graph and particulars. What you’re interested by right here is the “Runtime by Plugin” tab that may draw a graph exhibiting you your whole energetic plugins and their influence on the location.

Check for the most important “pieces of cake” in your graph which reveals the plugins which can be the slowest in your web site. Note that this doesn’t imply that you’ve to eliminate that particular plugin. 

This take a look at will permit you to analyze your whole add-ons, with the intention to weigh the professionals and cons and determine which gradual plugins you possibly can uninstall or discover another for.

p3 plugin profiler test

Step 13: Control redirects in your web site

Having redirects improves person expertise, and might even enhance your search engine optimization if executed appropriately. Having energetic redirects won’t have a detrimental influence in your web site. However, with each redirect, your web site will get a little bit bit slower. So, should you finish up having too many redirects (making a so-known as redirect chain), milliseconds will add up, and your web site will develop into slower.

One of the most well-liked instruments for dealing with redirects is Screaming Frog. You also can try:

By putting in the software program or working a web based scan (relying on the device you selected), it is possible for you to to scan your web site. It will present you an in depth evaluation of the web site, and shortly present you redirected URLs. Since solely understanding {that a} URL is redirected received’t make a lot sense, you’ll love the characteristic that reveals you the supply of a redirect. This will aid you to perceive your web site, and permit you to act on the redirects by eradicating those that aren’t mandatory.

If you discover a redirect chain that’s slowing down your web site, the answer is easy – as an alternative of redirecting from hyperlink A to hyperlink B that goes to hyperlink C, it is best to simply change the redirect to the final hyperlink within the chain.

For dealing with redirects in WordPress, you need to use a free WP 301 Redirects plugin that may aid you handle your whole redirects.

Step 14: Optimize content material (use excerpts, break up lengthy articles and feedback, and many others)

Sometimes, you are able to do loads by altering small issues. If you write a weblog, you possibly can obtain a sooner web site by controlling the content material. When exhibiting the newest articles from the weblog, use excerpts as an alternative of loading your entire article.

If you’re utilizing a basic editor, exhibiting a customized excerpt is comparatively straightforward:

  1. Go to WordPress Dashboard -> Posts -> Add New.
  2. Click on the ‘Screen Options’ button.
  3. Enable excerpt field possibility. 
  4. Scroll down, discover the excerpt field and write a customized abstract.
custom excerpt

Now, exhibiting the excerpt in your homepage will depend on your theme. It could also be already turned on or you will have to examine the choice someplace in your theme. I counsel checking the documentation or contacting assist as a result of every theme is totally different.

If you have a tendency to write lengthy articles, you possibly can shortly break up them into two or extra components. If you’re utilizing a Block editor, you do not want exterior plugins. Simply edit a protracted submit, click on the “plus” image, and discover the “Page Break” block that may break up your article in half.

If you’re utilizing a basic editor, merely add the <!––nextpage––> tag that may do the identical factor.

Lastly, for individuals who have a whole lot of feedback, you possibly can select to paginate feedback as an alternative of loading them unexpectedly:

  1. Go to WordPress Settings -> Discussion.
  2. Find the “Break Comments into Pages” possibility.
  3. Enter the variety of feedback that ought to seem on a single web page.
  4. Save settings.
paginate comments

Keep testing the pace of your web site

Even should you do each step from this tutorial and efficiently pace up your web site, that doesn’t imply that you just’re executed. Things can shortly change, and also you by no means understand how effectively your web site will behave tomorrow or in a single month. This is why it’s essential that you just do common pace assessments and enhance your web site commonly.

You can bookmark this tutorial in case you overlook the place and the way to take a look at your web site, in addition to to bear in mind what steps it is best to undergo so as to pace it up.

How a gradual web site can harm you

Even should you don’t thoughts ready for websites to load, most individuals do have an issue with that. And should you neglect the issue, it might harm you in the long term. How?

  • Higher bounce charges – Even in case your customer decides to anticipate a web page to load, that doesn’t imply they are going to be affected person by means of their whole go to. You danger larger bounce charges that may make individuals go away your web site after they go to the primary web page.
  • Losing cash – If you promote services or products in your web site, a gradual web site will repel potential patrons and future purchasers.
  • Losing visitors – Do you need extra visitors that may propel your web site ahead? In that case, you possibly can’t afford to lose a customer as a result of your web site isn’t correctly optimized.
  • Lower SERP rating – Google and different serps take load pace into consideration. A slower web page could end in being pushed additional down the search engine outcomes web page even when your content material is nice.

Still don’t assume pace is essential? I hope these 4 causes will persuade you the way the pace of a web site is essential, and that you just’re prepared to make yours higher.


Everyone loves lovely and effectively-designed websites. However, if meaning ready for a few further seconds for the web site to load, chances are high that you’ll lose a sure proportion of tourists.

So, it doesn’t matter what you do, don’t sacrifice pace for aesthetics. It is feasible to have each; you simply want to be affected person and work in your web site to enhance it.


FAQ :-

1. What are the very best methods to pace up my web site?

Answer: The greatest methods to pace up your web site embody optimizing pictures, minifying HTML, CSS, and JavaScript, utilizing a content material supply community (CDN), enabling browser caching, and decreasing redirects.

2. How can I optimize pictures to pace up my web site?

Answer: Optimizing pictures entails decreasing the file dimension of pictures with out sacrificing high quality. This might be executed through the use of a picture compression device or by manually adjusting the picture dimension and backbone.

3. What is minifying HTML, CSS, and JavaScript?

Answer: Minifying HTML, CSS, and JavaScript entails eradicating pointless characters corresponding to white area, line breaks, and feedback from the code. This reduces the file dimension and improves the loading pace of the web site.

4. What is a content material supply community (CDN)?

Answer: A content material supply community (CDN) is a community of servers situated around the globe that ship internet content material to customers based mostly on their geographic location. This helps to cut back latency and enhance web site loading pace.

5. How can I allow browser caching?

Answer: Browser caching permits internet browsers to retailer static content material corresponding to pictures, CSS, and JavaScript on the person’s laptop. This reduces the quantity of information that wants to be downloaded every time the person visits the web site, leading to sooner loading instances.

6. What is decreasing redirects?

Answer: Redirects are used to ship customers from one URL to one other. Reducing redirects entails eliminating pointless redirects and making certain that the redirects which can be used are as environment friendly as potential.

7. What different strategies can I exploit to pace up my web site?

Answer: Other strategies to pace up your web site embody utilizing a caching plugin, optimizing your database, and utilizing a sooner hosting supplier.

8. What is a caching plugin?

Answer: A caching plugin is a sort of software program that shops static content material corresponding to pictures, CSS, and JavaScript on the person’s laptop. This reduces the quantity of information that wants to be downloaded every time the person visits the web site, leading to sooner loading instances.

9. How can I optimize my database?

Answer: Optimizing your database entails eradicating pointless information, optimizing tables, and indexing columns. This helps to cut back the period of time it takes for the database to course of queries, leading to sooner loading instances.

10. How can I discover a sooner hosting supplier?

Answer: When searching for a sooner hosting supplier, it’s important to take into account components corresponding to server location, server sort, and server pace. It can also be essential to learn opinions from different clients to make sure that the supplier is dependable and provides good customer support.


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