Google Search Statistics (2023): 17+ Facts You Need to Know

Have you used Google right this moment? 

Google is the world’s largest search engine, and it has over 1 billion individuals who use its services. Chances are slim that you just haven’t used Google right this moment. If not you, your co-worker, or a member of the family has. 

To comprehend the sheer measurement of Google, we’d like to perceive the extent of the web as a complete. Google is an indexing and looking service which offers us with connections to web sites and pages primarily based on our particular search queries. 

Google nonetheless has vital room to develop, it has by far the largest assortment of net pages out there on the web. This huge variety of net pages out there offers Google promising advertising and marketing potential, which makes it a necessary advertising and marketing device for companies. 

Here are some outstanding Google search statistics to look at if you’re it from a broader perspective.

Googles’ international dominance

You would possibly already know that Google is the largest search engine on this planet, however do you know that it accounts for a whopping 76% of world web searches in contrast to different engines like google? To get an thought of how international Google is, it is best to know that it’s utterly uncensored in all nations aside from Crimea, Cuba, Iran, North Korea, Sudan, and Syria, the place it’s both banned or censored.

1. Top Search engines market share worldwide

Google dominates the sector of engines like google with greater than 93% market portion. The second hottest search engine in the marketplace is Bing with 2.81% and different corporations have even smaller percentages: Yahoo 1.13%, Baidu 0.45%, Yandex 0.85%, and DuckDuckGo 0.52%. 

_{(Source: Gs.statcounter.com)}

2. Google search queries development: 1999 – 2019

The development price of world web customers is 8.2% per yr. Google searches accomplished per yr grew round 10% per yr between 2009-2012. Based on these numbers and a historic graph exhibiting stats from 1999-2012, we will estimate that Google Search Queries per yr grew by roughly 10%.

To put issues into perspective, check out the stats from Google’s early days.

Shortly after it was based in 1998, Google processed solely 10,000 web searches per day. While that quantity appears insignificant now, it was big on the time. Only a yr later, that quantity rose to 3.5 million search queries per day. That’s a 17,000% year-to-year enhance in searches. Talk about development!

Less than a yr after that, there have been a whopping 18 million Google searches carried out day-after-day.

In the years that adopted, statistics present that searches on Google saved rising at a lightning-fast tempo, serving to it to attain the worldwide dominance of web engines like google. Although Google actually received’t ever have the identical exponential search development price as to start with (since virtually everybody on this planet is already utilizing it), it’ll undoubtedly proceed being a search engine power to be reckoned with.

_{(Source: Internetlivestats.com)}

3. There are 40,000 Google searches each second

Not a second goes by that Google doesn’t have about 40,000 search queries to course of. This implies that globally, Google processes greater than 3.7 billion searches day-after-day, and 1.2 trillion searches yearly.

_{(Source: Internetlivestats.com)} 

4. Google’s annual income development: 2002 – 2019

Google is just not solely a search engine, it’s additionally an enormous enterprise proprietor. It owns quite a few totally different on-line companies and is up there with digital giants equivalent to Apple, Amazon, Facebook, and Microsoft. The mixture of those corporations’ actions accounts for a lot of the web’s widespread exercise.

Due to its advertising and marketing potential, Google can also be a driving power within the enterprise world. Since it’s the preferred search engine, totally different industries profit from Google commercials. This has grown to such an extent that it’s promoting income reached $95.000.000.000.00 in 2017.

_{(Source: Statista.com)}

5. Top 10 international Google searches in 2019

The following are probably the most searched phrases on Google globally in 2019:

1. India vs South Africa
2. Cameron Boyce
3. Copa America
4. Bangladesh vs India
5. iPhone 11
6. Game of Thrones
7. Avengers: Endgame
8. Joker
9. Notre Dame
10. ICC Cricket World Cup

Globally, probably the most searched phrases on Google in 2019 have been “India vs. South Africa.” That’s in reference to the cricket match that passed off in September on the 2019 ICC Cricket World Cup.

While individuals world wide have been primarily within the newest sporting occasions in 2019, high Google searches within the US painted a barely totally different image.  In comparability, the 5 hottest Google searches within the US have been “Disney Plus”, “Cameron Boyce”, “Nipsey Hussle”, “Hurricane Dorian”, and “Antonio Brown”.

People within the US largely needed to be taught extra about Disney Plus, the brand new subscription video-on-demand streaming service. They additionally needed to learn up on sure celebrities, in addition to to keep up-to-date with the most recent information on the devastating hurricane that hit the Bahamas.

What’s actually attention-grabbing is that Disney Plus was launched on November 12, 2019. So, in lower than two months, it managed to get to the highest of all 2019 US Google development searches. It surpassed the entire different annual searches within the nation.

_{(Source: Google.com)}

6. 92.26% of all international searches happen on Google.

Google’s search engine reputation is unbelievable. It dominates the worldwide search market share, with 76% of all searches taking place on its area. Baidu is second with 15%, whereas Yahoo, Yandex, Ask, DuckDuckGo, Naver, AOL, and Dogpile have a collective share of 9%.

_{(Source: Internetlivestats.com)}

7. Top 5 domains with probably the most visits

As the main area, Google counts 82.6 billion visits, adopted by YouTube with 32.1 billion visits, Facebook with 18.8 billion visits, Twitter with 6.5 billion visits, and Instagram with 4 billion visits.

_{(Source: Similarweb.com)}

8. Google Search Index incorporates greater than 100,000,000 GB

The measurement of the Google Search Index is large – greater than 100,000,000 GB. The measurement could appear surprising, however Google’s web site crawlers have listed lots of of billions of net pages.

_{(Source: Google.com)}

9. Google has the best search market share in Brazil with 95%

Google search reputation is highest in Brazil with a 95% search market share. It’s least standard in China, the place it has a market share of solely 8.04%.

_{(Source: Statista.com)}

Google shoppers’ looking habits

What’s fairly fascinating is that the proportion of latest searches hasn’t modified since 2013. Google search statistics present that 25% of all searches have been utterly new in 2007, by no means seen by Google earlier than.

Apart from continuously trying to find new stuff, persons are additionally more and more looking on Google utilizing pure language. This implies that they’re typing of their queries utilizing the identical wording as in the event that they have been speaking to an actual individual. There are an increasing number of conversational search queries which assist individuals to discover extra particular solutions to their questions.

Similarly, customers are additionally more and more utilizing voice search to discover their solutions extra effectively.

Yet one other change affecting Google shoppers’ search habits is individuals’s rising impatience. They add phrases equivalent to “nearby,” “near me,” “open,” and “now” to their queries to shortly discover varied desired companies for fast engagement. Finding a selected restaurant, for example, isn’t going to minimize it anymore. They need one which they’ll instantly go to or order from.

These Google search statistics compel many companies to put money into native search engine marketing on Google, serving to shoppers to discover them simpler.

Since Google is the world’s largest search engine by far, it’s solely pure that customers are going to develop totally different looking habits. Google stats present that the looking habits of Google customers differ wildly, with a powerful 15% of all searches being the primary of their variety. This bizarrely excessive proportion owes a few of its measurement to misspellings, errors, and faults within the search question. Google indexes all types of issues from industries, hobbies, and different companies. They all contribute to the large Google search reputation and numerous consumer base.

10. 23.98% of searches on Google are at the least two phrases lengthy.

People sometimes use two phrases (23.98%), one phrase (27.71%), and three phrases (19.60%) of their Google search question. Fewer individuals use 4 (13.89%), 5 (8.70%), or 6+ phrases (12.12%) in Google searches.

_{(Source: Moz.com)}

11. Between 16% and 20% of all annual Google searches are new.

Google processes between 16% and 20% solely new searches yearly. Those are search queries that nobody has used earlier than.

_{(Source: Internetlivestats.com)}

12. More than 60% of whole Google searches come from cell units.

Mobile use continues to be on the rise, so it’s pure that Google searches carried out on cell units (over 60%, as estimated in 2019) maintain rising too.

_{(Source: Knowyourmobile.com)}

13. In 2019, cell units accounted for 69% of all Google’s paid advertisements clicks within the US.

In Q2 of 2019, 69% of Google’s paid advertisements clicks within the US got here from cell. This is considerably increased than cell clicks on Bing, which solely had 34% of its clicks from cell sources.

_{(Source: Emarketer.com)}

14. Google has over 1 billion customers of its services.

Google’s services have greater than 1 billion customers worldwide, and the quantity retains rising. With 250.5 million customers, Google Sites has the largest buyer base.

_{(Source: Popularscience.com)}

15. Google’s “near me” searches on cell elevated by greater than 250%.

46% of Google Searches are native. And with an enormous enhance of 250% in native (close to me) searches on cell between 2017-2019, companies ought to make investments extra effort in native search engine marketing and cell optimization.

_{(Source: Google.com)}

16. For each $1 a enterprise invests in Google Ads, they earn $8 in revenue by way of Google Search.

If you personal a weblog, web site, or a small enterprise, investing in Google Ads will be very profitable – turning each $1 into $8. In 2018, Google Search boosted the US financial system by $335 billion.

_{(Source: Google.com)}

17. Random Google search statistics

Consumers are quickly adopting voice search know-how, because it helps them to shortly discover solutions to their burning questions. This is barely pure since we communicate a lot sooner than we sort. According to many consultants, 30% of all searches might be carried out by voice in 2020. We’re sure to proceed to see a better spike in voice search quantity within the coming years.

When it comes to Google Images, they account for 22.6% of all web searches, however really make up 62.6% of all searches on Google Web Search. This excessive curiosity in photos is probably going to immediate companies to make investments extra in visible content material.

Google stats present that voice search (with 20%) and Google photos search (with 22.6%) are on the rise. 
Another attention-grabbing truth is that a median search session on Google doesn’t last more than 1 minute.

Google Trends

Google Trends is a free search service by Google that permits you to discover a wealth of various high searches on Google. You can discover Google tendencies by state or nation, tendencies by yr, how many individuals use Google per day, and way more.

With Google Trends, you’ll be able to uncover every day and real-time trending searches, discover niches and area of interest matters, uncover seasonal trends in various industries, use it for Google key phrase tendencies, and even examine rivals’ positions in the marketplace. You may also examine totally different queries revamped particular durations of time, and examine graphs for higher visualizing the search quantity information.

Figuring out how to discover high Google searches utilizing Google Trends is fairly simple. You merely want to enter a search time period or a subject into the search bar and see the magic unfold earlier than your eyes. 

The website has a search bar on the high in addition to a Trending Searches function. It additionally has a Year in Search function with numerous totally different classes to discover, equivalent to information, individuals, athletes, diets, films, home-style searches, and extra.

With Google Trends, you’ll be able to immediately see the most recent tales and insights, latest Google searches anyplace on this planet, probably the most searched phrases on Google, and the entire information visualization charts.

Conclusion

These Google search statistics present us that Google has been on a gentle rise ever since its creation and appears to present no indicators of slowing down. Few web sites can boast that they’ve reached the numbers that Google has.

Search engines will proceed to play an important position in our every day lives, so we will safely assume that Google isn’t going anyplace any time quickly.