eCommerce Statistics, Facts, and Trends 2023

eCommerce Statistics (2023) – 33 Useful Stats and Facts


The way forward for eCommerce is trying very vivid, based mostly on collected stats from 2019 to 2021. It’s evident that extra and extra individuals are shopping for merchandise and providers on-line. That’s why many companies, firms, and small corporations at the moment are placing additional effort into their eCommerce shops.

The present pandemic state of affairs is pushing companies to go absolutely digital quicker than ever earlier than. Estimations present that companies will utterly swap over to on-line shops within the subsequent 20 years. Don’t simply take our phrase for it! Take a have a look at the stats under, and see what we imply. eCommerce is the longer term.

Interesting eCommerce Statistics

  • By the yr 2040, it’s estimated that 95% of all purchases might be by eCommerce.
  • The eCommerce trade is rising 23% yr-over-yr, but 46% of American small companies nonetheless don’t have a web site.
  • 93.5% of world web customers have bought merchandise on-line.
  • Segmented campaigns to electronic mail subscribers drive a 760% improve in income.
  • Online shops with a social media presence have a mean of 32% extra gross sales than people who don’t.
  • 74% of customers depend on their social networks to make buying choices.
  • 40% of all on-line purchases made through the vacation season are finished on smartphones.

eCommerce platforms and web sites statistics

When we mix the earnings of all eCommerce platforms and the most popular online shopping websites, we will see that the numbers go up to some billion {dollars} a yr. Amazon has probably the most vital share of the market, adopted by different eCommerce websites like eBay, Walmart, and Craigslist.

Here are a number of attention-grabbing stats about what the eCommerce market seems like proper now.

1. Most standard eCommerce web sites within the United States 2020 (based mostly on site visitors volumes).

No one is stunned by the truth that Amazon has probably the most month-to-month guests because it’s one of many world’s largest corporations. It has extra guests than the next three web sites mixed.

  • Amazon – Estimated site visitors of two.5 billion month-to-month guests;
  • eBay – Estimated site visitors of 940 million month-to-month guests;
  • Walmart – Estimated site visitors of 450 million month-to-month guests;
  • Craigslist – Estimated site visitors of 420 million month-to-month guests; and
  • Etsy – Estimated site visitors of 352 million month-to-month guests.
Most popular eCommerce websites in the United States

(Source: Similarweb)

2. 26% of on-line outlets on the web are using WooCommerce eCommerce expertise options.

According to statistics, WooCommerce is probably the most trusted on-line purchasing platform, holding 26% of the complete market. Shopify is second with 17%, whereas Wix Stores has a 13% market share.

Most popular eCommerce platforms used by eCommerce websites

(Source: Builtwith stats)

General eCommerce statistics

The time period eCommerce consists of all purchases of merchandise and providers that happen on-line. As extra and extra companies swap to digital platforms, on-line gross sales continue to grow steadily yearly. The eCommerce market is predicted to generate over $4.5 trillion in 2021, and these numbers will proceed to extend sooner or later. Check these stats and see for your self:

3. The #1 cause individuals store on-line is that they’re capable of purchase in any respect hours of the day.

Online purchasing is far more handy, as patrons don’t have to go away the consolation of their properties. Better but, they will purchase no matter they need. it doesn’t matter what time of the day it’s.

(Source: KPMG)

4. 93.5% of world web customers have bought merchandise on-line.

Approximately 60% of individuals on the planet have web entry, and no less than 9 out of 10 have made purchases on-line. Musk’s Starlink venture will certainly increase these numbers considerably when it goes dwell.

How many internet users purchase products online

(Source: OptinMonster)

5. 61% of on-line customers within the United States have made a purchase order based mostly on suggestions from a weblog.

The significance of blogs is turning into extra evident as companies which have blogs are seeing a rise in gross sales. Blogs present an ideal means of informing clients about merchandise and providers, making it simpler for them to buy with you.

(Source: Content Marketing Institute)

6. 59% of Millennials will go to Amazon first when purchasing on-line, making the large on-line retailer one in all your largest rivals.

The guidelines of on-line purchasing change with every technology. Most individuals born between 1981 and 1996 go to Amazon first to get extra details about a product earlier than making a purchase order.

(Source: Inviqa)

7. By the yr 2040, it’s estimated that 95% of all purchases might be made by eCommerce.

According to Nasdaq, the way in which we purchase merchandise in the present day will grow to be a factor of the previous by 2040. Their predictions say that the majority purchases might be made on-line 20 years from now.

(Source: Nasdaq)

8. 46% of American small companies nonetheless don’t have a web site.

The want for eCommerce is rapidly rising among the many normal inhabitants, however nearly half of US companies don’t have a web-based retailer. That should change quickly.

Do all small businesses have a website?

(Source: BigCommerce)

9. Statistics about retail eCommerce gross sales worldwide present that greater than a 3rd of customers will purchase a product or a service inside 5 days of a Google search.

Many customers flip to Google to seek out out extra a couple of product or a service. 1 out of three customers who do that can select to make a purchase order inside 5 days.

(Source: Wordstream)

Email eCommerce statistics

When in comparison with different advertising campaigns, electronic mail has the very best ROI. It’s a crucial software for rising your on-line enterprise. Email campaigns generate leads and permit you to create stronger bonds with clients. These campaigns play a big function in producing gross sales. Here are some stats that present extra particulars.

10. 61% of customers choose to be contacted by manufacturers by way of electronic mail.

Everyone has an electronic mail tackle nowadays. Email is a digital model of normal mail providers, and it’s the right means of spreading the phrase about new merchandise and providers. By informing your clients by electronic mail, you will notice a big improve in income.

How brands should contact consumers

(Source: Statista)

11. Email advertising yields $44 for every $1 spent, for a 4400% ROI.

Email campaigns are typically extra reasonably priced than different advertising campaigns. The proper electronic mail marketing campaign can rapidly return your funding and improve your web site’s ROI quicker than another methodology.

(Source: Campaign Monitor)

12. 58% of the highest 1,000 US on-line retailers ship welcome emails.

Welcome emails play an important function in making a wholesome relationship along with your clients. Something so simple as a welcome electronic mail strengthens the bond with clients, and most profitable on-line retailers use this methodology to enhance gross sales.


13. 60% of customers say they’ve bought as the results of an electronic mail advertising message they obtained.

The proper electronic mail advertising campaigns are designed to get individuals focused on a product or a service. If all the things is completed proper, individuals will wish to see extra a couple of services or products, which ends up in extra gross sales.

What makes people purchase online

(Source: OptinMonster)

14. Segmented campaigns to electronic mail subscribers drive a 760% improve in income.

Segmentation is a crucial issue for on-line success as a result of it permits companies to group customers based mostly on info like buy historical past, searching exercise, and extra. This permits corporations to tailor every electronic mail to particular teams, leading to larger ROI.

(Source: Campaign Monitor)

15. Transactional emails get 8x extra opens and clicks than another electronic mail marketing campaign and make 6x the cash.

When you strategy your clients with customized emails, they may really feel such as you actually care about them and sincerely wish to enhance their high quality of life. This strategy has probably the most success in relation to partaking clients.

(Source: Experian)

16. Email advertising contributes to twenty% of site visitors driving eCommerce gross sales.

1 out of 5 eCommerce gross sales is a results of nicely-positioned electronic mail advertising campaigns. Personalized emails with the precise info can drive extra site visitors to your web site, resulting in extra gross sales and larger revenues.

(Source: Wolfgang Digital)

Successful on-line companies use all the things that they will to extend gross sales, and using social media advertising campaigns is likely one of the greatest methods to do this. Social networks present a novel place the place you may acquire the social credibility it’s essential to develop your enterprise. The stats under will show this in apply.

17. Online shops with a social media presence have a mean of 32% extra gross sales than people who don’t.

Online shops that put money into social media pages and construct a powerful presence throughout the preferred platforms like Instagram, Facebook, Twitter, and YouTube can increase their gross sales as much as 32% in comparison with websites that don’t put money into social media advertising.

(Source: BigCommerce)

18. The common eCommerce website publishes 4.55 posts per week on their Facebook web page.

eCommerce web sites that use Facebook social media advertising campaigns publish between 4 and 5 posts each week. Consistency is crucial if you wish to construct a powerful relationship with clients and enhance gross sales.

(Source: BigCommerce)

19. 74% of customers depend on their social networks to assist make buying choices.

Social networks present an ideal place for individuals to study extra a couple of services or products. Reading by different individuals’s experiences and opinions might help clients to make the precise determination and probably make a purchase order.

What consumers rely on when making purchase decisions

(Source: ODM Group)

20. 85% of orders from social media websites come from Facebook.

Shopify is the second most profitable eCommerce platform, and most of their social media orders come by Facebook. This social community is, by far, probably the most influential in relation to boosting gross sales.

(Source: Shopify)

21. 75% of Instagram customers have taken motion, equivalent to visiting a web site, after taking a look at an Instagram promoting put up.

Instagram is primarily a visible social community that focuses on posting photographs and photographs. Over the years, it has remodeled right into a helpful software for companies that wish to improve site visitors and increase gross sales. It does an incredible job of redirecting customers to enterprise web sites.

(Source: Locowise)

22. The common order worth for purchasers referred from Instagram is $65.00, adopted by Facebook ($55), Twitter ($46), and YouTube ($38).

While Facebook does wonders in relation to getting orders, Instagram has the next order worth. The common order is 10 {dollars} larger on Instagram than it’s on Facebook and different social networks.

What channels bring the highest paying customers

(Source: Cmswire)

Mobile eCommerce Statistics

Mobile optimization is likely one of the most crucial elements for any eCommerce web site. Everyone has a smartphone nowadays, so it’s good to put money into cell web site optimization as a result of that’s the place you could find probably the most clients. Here are a number of stats that may again this up.

23. 82% of Internet customers within the United States have used a cell gadget to buy on-line.

Naturally, since everybody has a smartphone, the variety of cell purchases retains rising yearly. 4 out of 5 individuals who use the web within the US have made no less than one on-line buy utilizing their smartphone.

Do people use mobile phones to shop online?

(Source: Statista)

24. 40% of all on-line purchases made through the vacation season are finished on smartphones.

Most of us used to go on in-individual purchasing sprees through the vacation season, however issues have modified in the previous couple of years. Over 40% of all vacation purchasing is now finished on cell units as a result of it’s far more handy.

(Source: OuterBox)

25. 53% of smartphone and pill house owners will store on firm-particular apps.

The largest and most profitable corporations like Amazon, eBay, Walmart, and so on. present a complimentary smartphone app designed to make the net purchasing expertise easier.

(Source: Smart Insights)

26. Sales from eCommerce on each Black Friday and Cyber Monday in 2018 had been greater than $2 billion, breaking the document set the earlier yr.

Sales generated by on-line cell purchasing on Black Friday continue to grow yearly. This pattern will doubtless proceed, and it’ll quickly surpass common gross sales.

(Source: (*33*))

27. 44% of web retail minutes had been spent on cell, with 11% on tablets, and 45% on desktop.

The time spent in on-line outlets is at the moment a good cut up between cell customers and desktop customers. Both take as much as 45% of the entire time spent in on-line shops, whereas pill customers take up solely 11%.

(Source: Readycloud)

The on-line purchasing cart has rather a lot to do with on-line gross sales. It’s the final step clients undergo earlier than lastly making a purchase order. That makes it an important step within the gross sales funnel. With the precise setup, you may reduce cart abandonment, which is likely one of the most vital challenges for on-line sellers.

28. 46.5% of small to mid-sized companies say that providing free delivery will increase their income.

Shipping price is a component present in each on-line retailer. It’s no shock that clients choose making purchases in shops that present free delivery. Today, almost 50% of companies provide free delivery for merchandise all around the globe.

Why businesses offer free shipping

(Source: MCM)

29. If you require account creation, 28% of individuals will abandon carts instantly.

Cart abandonment is an actual challenge, and sophisticated checkout processes often trigger it. You can reduce that proportion by making the checkout as fast and simple as potential.

(Source: Baymard)

30. eCommerce websites can acquire a 35% improve in conversion charges with an optimized checkout design.

By optimizing the checkout course of with issues like free delivery and easy purchases, eCommerce web sites can improve conversion rates as much as 35%. Every element could make an enormous distinction.

(Source: Baymard)

31. With the typical cart abandonment fee at almost 70%, eCommerce websites might be shedding a complete of $3 billion a yr.

2 out of three eCommerce web sites lose cash due to cart abandonment. Those losses are estimated at round $3 billion a yr globally, which reveals the significance of optimizing the checkout course of.

(Source: Disruptiveadvertising)

32. Mobile has the worst cart abandonment fee of all units at 86%, adopted by tablets (81%), and desktops/laptops (73%).

Mobile customers are those that abandon probably the most carts, however pill and PC customers aren’t far behind. With higher optimization and easier checkout processes, these numbers ought to be lowered sooner or later.

(Source: Barilliance)

33. The high 10 international locations which might be spending cash on-line (in billions):

  1. China – $672 billion
  2. United States – $340 billion
  3. United Kingdom – $99 billion
  4. Japan – $79 billion
  5. Germany – $73 billion
  6. France – $43 billion
  7. South Korea – $37 billion
  8. Canada – $30 billion
  9. Russia – $20 billion
  10. Brazil – $19 billion

As you may see, some international locations make a whole bunch of billions of {dollars} in on-line income. China is the present chief with $672 billion, adopted by the US at $340, and the UK with $99. All different international locations spend lower than $100 billion on on-line shops.

The top 10 countries with the most money spent online

(Source: Ecommerce-nation)


All of the statistics above agree on one factor – the significance of eCommerce platforms. The world has reached some extent the place most wholesome companies have a powerful on-line presence. It’s solely logical that eCommerce platforms continue to grow yr after yr.

If you’re nonetheless seeking to increase your gross sales and develop your enterprise, investing in a web-based retailer is nearly definitely the very best funding you can also make. Pretty quickly, there received’t be any bodily shops and outlets the place you should purchase merchandise instantly. The quicker you make the swap, the earlier your enterprise will develop.


FAQ :-

1. What is the present dimension of the worldwide eCommerce market?
Answer: The international eCommerce market is estimated to be price $4.2 trillion in 2023.

2. What proportion of world retail gross sales are made on-line?
Answer: Online retail gross sales are estimated to account for 22.4% of world retail gross sales in 2023.

3. What is the typical annual progress fee of eCommerce gross sales?
Answer: The common annual progress fee of eCommerce gross sales is estimated to be 17.5% between 2020 and 2023.

4. What is the typical order worth of on-line purchases?
Answer: The common order worth of on-line purchases is estimated to be $82.

5. What is the preferred fee methodology for on-line purchases?
Answer: Credit playing cards are the preferred fee methodology for on-line purchases, accounting for 44.2% of all on-line funds.

6. What is the typical conversion fee for eCommerce web sites?
Answer: The common conversion fee for eCommerce web sites is estimated to be 2.86%.

7. What is the typical cart abandonment fee for eCommerce web sites?
Answer: The common cart abandonment fee for eCommerce web sites is estimated to be 75.6%.

8. What is the typical price per acquisition for eCommerce web sites?
Answer: The common price per acquisition for eCommerce web sites is estimated to be $58.

9. What is the typical return on funding for eCommerce web sites?
Answer: The common return on funding for eCommerce web sites is estimated to be $2.30 for each $1 spent.

10. What is the typical buyer lifetime worth for eCommerce web sites?
Answer: The common buyer lifetime worth for eCommerce web sites is estimated to be $1,715.


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