Best Instagram Statistics: 30 Facts and Trends For 2023


Instagram has been round for nearly 12 years now, and it’s develop into the dominant pressure within the social media realm. If you evaluate the primary model of this hottest social community to the latest model, you’d be shocked at how a lot Instagram has modified over the past decade. 

However, probably the most important change got here with the COVID-19 pandemic. 2021 made Instagram a world pressure to be reckoned with. 

If you’re operating a enterprise in the present day, Instagram is likely one of the most crucial instruments to make use of on the internet, particularly in relation to selling your model. Also, Instagram customers belief the community and view it as probably the most trusted and authoritative supply for respected and correct data. 

If you’re about to begin planning your digital advertising technique, having the newest, up-to-date details and figures about Instagram is perhaps the one leverage you want to enhance your efficiency and take your corporation to the subsequent stage. 

Let’s overview an important Instagram stats for 2023.

Top 10 Instagram Statistics

  1. Instagram will attain 1.22 billion lively customers each month by 2023.
  2. Instagram customers spend a median of 30 minutes utilizing the community every single day.
  3. 81% of web customers depend on Instagram to analysis companies, merchandise, and companies.
  4. 50% of web customers have bought a services or products advisable/marketed by Instagram.
  5. Instagram advertisers can attain greater than 235 million customers.
  6. Half a billion customers use the Instagram Stories function every single day.
  7. Instagram’s gender ratio is 49% male and 51% feminine.
  8. 130 million Instagram customers faucet shoppable posts each month.
  9. 88% of Instagram customers come from exterior of the US.
  10. 95 million movies and photographs are shared on Instagram day by day.

General overview of an important Instagram statistics

Since Instagram is so vital to each companies and common web customers, let’s check out a few of the most vital statistics concerning one of many largest social media networks on the internet.

1. The variety of world Instagram month-to-month customers is predicted to succeed in the 1.2 billion mark by 2023.

In 2019, Instagram had nearly 815 million customers who used the platform for content material sharing each month. This quantity is predicted to extend to 1.2 billion month-to-month customers by 2023.


2. India was the main nation with over 201 million Instagram customers as of October 2021. 

According to current statistics, India was the main nation based mostly on the variety of Instagram customers in 2021, adopted by the US and Brazil. As of October 2021, India had over 201 million customers, the US had over 157 million, and Brazil had nearly 115 million.

Leading countries by Instagram audience size


3. 32% of worldwide Instagram audiences ranged between 25-34 years as of October 2021. 

As of October 2021, round 32% of Instagram audiences worldwide ranged between 25 and 34 years of age. According to the identical stats, over ⅔ of worldwide Instagram customers had been aged 34 years or youthful.

Distribution of Instagram users by age


4. The hottest Instagram submit generated 55.1 million likes as of June 2021.

As of June 2021, the hottest submit on Instagram is a photograph of an egg posted by the account @world_record_egg. The picture generated 55.1 million likes. The second hottest submit is Ariana Grande’s marriage ceremony photographs, producing 26.3 million likes.

Most popular posts on Instagram


5. 47% of Instagram audiences have an annual earnings of greater than $75,000 within the US.

According to current research, 47% of Instagram customers situated within the US generate an annual earnings of greater than $75,000.

percentage of U.S. adults who use at least one social media site


6. Instagram’s account is the most well-liked account globally with over 369 million followers as of July 2021. 

The Instagram account with probably the most followers globally in 2021 belongs to the platform itself, with over 369 million followers. The second place account belongs to the favored footballer, Christiano Ronaldo, with practically 244 million followers.

Instagram accounts with highest number of followers


7. Instagram achieved 52% development in US advert revenues in 2020.

According to a current forecast, Instagram is predicted to succeed in over $26 billion in US advert revenues, attaining 52% development. That is over 50% of guardian Facebook’s 2021 web advert revenues.

(Source: (*30*))

8. Higher Ed achieved the very best Instagram engagement charge/submit with a 3.19% improve.

Despite experiencing a lower in Instagram engagement charges by 25% in 2021, industries like Sports Teams and Higher Ed nonetheless managed to come back out on high. Higher Ed elevated its engagement charge/submit by 3.19%, whereas Sports Teams noticed a 1.79% improve. The total median posting frequencies additionally noticed a slight lower by 8% on Instagram throughout all industries.

Instagram engagement rate per post by industry


9. Kazakhstan was the nation with the very best attain (78.7%) on Instagram in 2021 worldwide.

In 2021, the checklist of nations with the very best Instagram attain included the next:

  • Kazakhstan – 78.7%
  • Brunei – 68.4%
  • Iceland – 66.5%
  • Sweden – 66.5%
  • Kuwait – 65.7%
Top 10 countries with highest Instagram audience reach


10. 68% of web customers use the Instagram platform to work together with companies.

68% of individuals with web entry say they go to Instagram to get in touch with widespread creators. The platform gives many helpful choices to trendy companies, comparable to Branded Content advertisements amongst many different options. 

This permits trendy manufacturers to convey their model messages in creators’ voices to succeed in wider audiences, increase to new markets, and measure their efficiency.


11. There had been 200 million enterprise accounts lively on Instagram worldwide in 2021.

In 2021, there have been over 200 million enterprise accounts worldwide on the Instagram platform that folks visited day by day. According to the identical analysis, round 90% of platform customers comply with at the least one model.


Top Instagram advertising statistics 

Modern companies rely closely on social media platforms to market their merchandise and companies, construct a reliable fame and picture, and develop model consciousness. Since Instagram performs a essential position within the digital enterprise realm, let’s have a look at a few of the newest,  most vital Instagram advertising statistics.

12. 83% of Instagram customers use the platform as a digital advertising hub for locating new merchandise and companies.

Social media advertising can do wonders for model recognition, picture, and consciousness. That is the most important motive why Instagram shortly turned the primary digital advertising channel for contemporary companies. 

According to current research, 83% of Instagram customers say that the platform helps them to search out top-rated manufacturers and uncover new merchandise and companies. Also, 74% of Instagram customers take into account companies with Instagram profiles authoritative.

Which businesses use Instagram as marketing hub


13. 29% of companies spend nearly half of their advertising price range on Instagram advertisements. 

Businesses spend masses of cash on social media advertisements. According to the latest stats, 50% of corporations spend half of their advertising assets on social media advertisements, with 29% of their advertising budgets going to Instagram advertisements.

Where on social media is most money spent on marketing


14. 36% of enterprise leaders depend on Instagram to make higher selections on researching new merchandise and companies.

According to the latest B2B analysis, 36.2% of contemporary enterprise leaders and decision-makers use Instagram to analysis probably the most trending merchandise and companies.


15. 60% of contemporary customers use Instagram to get new product suggestions.

Modern customers rely closely on social media platforms to find high manufacturers, merchandise, and companies. 60% of them use Instagram to find new merchandise.


16. 200 million Instagrammers go to at the least one enterprise account every single day.

The most up-to-date research have proven that 200 million Instagram customers go to at the least one enterprise profile day by day. Around 70% of Instagrammers flip to the platform for product suggestions

Instagram can be fairly widespread amongst influencers. The platform gathers over 500,000 lively influencers, and nearly 69% of companies depend on influencers to run advertising campaigns.


17. Influencers earn from $100-$3,857 for offering their companies on Instagram.

The most up-to-date forecasts for 2021 indicated that 67.9% of US companies would depend on influencer advertising for paid or unpaid campaigns. Instagram influencers earn excessive charges for offering their companies to a variety of customers. The charges fluctuate relying on the kind of service. 

The going charge for YouTube movies is larger than on different platforms, starting from $315 to $3,857, relying on what number of followers the influencer has. Brands are prepared to pay a premium relying on what they want. 

Here is the checklist of influencer charges worldwide:

  • $100–$2,085 for an Instagram submit;
  • $114–$3,138 for an Instagram video;
  • $43–$721 for an Instagram story;
  • $315–$3,857 for a YouTube video; and
  • $31–$2,400 for a Facebook submit.
How much can influencers earn on Instagram


18. 50% of high challenges of influencer advertising embody figuring out inauthentic engagement and pretend followers.

According to a 2019 survey performed with 162 entrepreneurs at B2B companies, consumer-facing manufacturers, and advertising businesses, listed here are the primary influencer advertising challenges:

  • Identifying inauthentic engagement and pretend followers;
  • Low content material visibility on account of modifications in social media algorithms;
  • Running always-on advertising campaigns as a substitute of utilizing one-off advertising methods;
  • Handling rising influencer prices;
  • Staying related by monitoring the newest social media tendencies;
  • Developing a powerful inventive technique;
  • Making advertising marketing campaign administration extra time-efficient;
  • Brand alignment and model security;
  • FTC necessities and rules;
  • Tapping into rising channels; and
  • Shifting influencer advertising to in-house.


19. The highest-earning account on Instagram belongs to Cristiano Ronaldo who earns as much as $1 million for a single submit.

A current evaluation from 2019 revealed the highest-earning Instagram profiles by rating celebrities by their annual common earnings from the platform. First place was awarded to Cristiano Ronaldo’s profile with 187 million followers. 

Businesses pays as much as $1 million for a single submit on his profile. Second place goes to Lionel Messi, incomes $23.3 million per 12 months. Kendall Jenner is available in third with $15.9 million in annual Instagram earnings.

highest–earning accounts on Instagram


Running advertising campaigns on Instagram is likely one of the simplest methods to extend gross sales within the digital enterprise realm and discover your home within the eCommerce house. 60% of Instagram audiences use the platform as a advertising hub for locating merchandise and companies and doing analysis on opponents. 

Both eCommerce manufacturers and retailers alike are counting on the platform to drive extra site visitors to their current storefronts. With that in thoughts, let’s shortly overview a few of the high Instagram promotion statistics.

20. Over 50% of Instagram audiences use the Explore function on a month-to-month foundation.

The Explore web page has develop into fairly widespread prior to now few years. More than 50% of Instagram customers depend on this feature to find new accounts to comply with and uncover new and fascinating content material. Brands are additionally very keen on this feature because it helps them to achieve extra visibility and publicity. Businesses typically use the Explore function to draw new followers.


21. You can get 79% extra engagement on Instagram should you embody a location in your posts.

Posts with a location can vastly improve the attain and person engagement on Instagram. Some research indicated that geotagged posts with a location obtain as much as 79% extra engagement than posts with out a location. 

Instagram areas could be both the placement of an precise enterprise or geographic location, relying on what kind of Instagram account is getting used. If it’s a enterprise profile, including a exact geotagged location to an Instagram submit can considerably enhance person engagement and lead to extra site visitors and elevated gross sales.


22. Photos with faces obtain the next attain and get 38% extra likes.

Posting photographs with faces can rise up to 38% extra engagement in each feedback and likes in comparison with photographs with out faces. According to a examine performed by Hashtagsforlikes, photographs with faces additionally get 32% extra feedback and considerably improve person engagement on the platform.


23. You can get 12% extra engagement should you embody at the least one hashtag in your Instagram posts.

Instagram gives many alternative options and choices for rising person engagement. Research confirmed that posts with a number of hashtags may obtain as much as 12.6% extra person engagement. Hashtags are among the many simplest methods to extend engagement on Instagram posts

Businesses use hashtags to categorize and label their content material to focus on probably the most related customers and obtain their objectives. Hashtags function as search filters on the platform that companies use to spice up the search outcomes on the Explore web page. They additionally permit Instagram customers to view totally different content material within the strategies. 

Some of the hottest hashtags based mostly on utilization embody:

  • #love
  • #design
  • #instagood
  • #interiordesign
  • #style
  • #inspiration
  • #model
  • #artwork
  • #smallbusiness
  • #shoplocal


24. Instagram posts with 11 hashtags obtain 79% of interactions per 1,000 followers.

Instagram interactions permit platform customers to measure how partaking their posts are. Every submit they make on the platform shows the variety of interactions per 1000 followers. 

Businesses generally depend on Instagram interactions and use them as a metric to measure their impression and assess the efficiency of their submit throughout a specific time vary. 

Posts with no hashtags obtain as much as 18% interactions per 1,000 followers, whereas posts with 11 hashtags obtain a whopping 79.5% of interactions per 1,000 followers.

Impact of number of hashtags on followers engagement


25. Instagram carousels obtain the very best common person engagement charge of 1.9%.

Carousel is the king of content material on the Instagram platform, offering numerous manufacturers with a variety of enterprise alternatives. Brands generally mix photographs into carousels to earn extra impressions by partaking customers who don’t have interaction the primary time. 

You can use Instagram carousels to re-target the customers who didn’t work together with the posts instantly. Most current analysis indicated that carousel posts achieved the very best engagement charge of 1.94%, adopted by photographs (1.74%) and video posts(1.45%).

Average engagement rate on Instagram by content type


26. Leading manufacturers obtain 50% of whole feedback within the first 19 hours and 10% extra feedback within the subsequent 19 days. 

Instagram posts with half the typical engagement obtain 50% of person feedback in lower than 3 hours. On the opposite hand, top-performing posts are likely to peak later and can obtain double the typical person engagement. They take greater than 19 hours to attain 50% of the overall feedback. 

Top manufacturers often want about 19 hours to get 50% of the overall feedback. They can even obtain 10% extra feedback within the subsequent 19 days. On common, the posts made by high manufacturers get 225 feedback. 50% of feedback are being posted throughout the first 10 hours, with 69% of feedback coming within the subsequent 48 hours.


27. 11% of web customers go to the Instagram platform once they’re searching for the newest information.

Instagram is a wonderful social media platform for posting visible content material of all types. Users submit photographs primarily, in addition to brief movies and tales. Photos with captions are fairly widespread amongst Instagram customers. 

According to a report executed by Reuters, 11% of web customers depend on Instagram as a trusted information supply. 13% of web customers recurrently go to each Instagram and Twitter for recent information.


28. Instagram advertisers reached 20% extra customers prior to now 12 months.

According to the latest research performed by Instagram’s self-service promoting instruments, the info printed indicated that Instagram advertisers managed to extend their attain by 20.3% over the previous 12 months. 

Instagram’s promoting viewers may attain 1.393 billion Instagram customers in October 2021 alone, making this platform the world’s most lively social media community. Today, Instagram advertisers can attain greater than 235 million extra customers.


29. Instagram accounts with the very best Instagram engagement (1.1%) had been enterprise accounts with fewer than 10K followers.

Locowise’s newest calculations present common Instagram engagement charges for posts made by companies. According to their examine, posts with the very best engagement charges by followers had been printed by enterprise accounts with fewer than 10,000 followers. Business accounts with 10K-100K achieved a 0.93% engagement charge, and companies with greater than 100K followers scored a 0.76% engagement.


30. The greatest time to submit on Instagram is Tuesday 11 a.m.-2 p.m.

If we check out Instagram world engagement, the most effective instances to submit on the platform embody:

Best instances: 11 a.m. (Monday-Friday), Tuesday 11 a.m-2 p.m.

Best day: Tuesday

Worst day: Sunday

Evenings and weekends are the most effective instances to get elevated person engagement. Businesses trying to enhance their Instagram advertising technique depend on these greatest instances to submit to realize a stronger Instagram presence.

best time to post on Instagram



Year by 12 months, the Instagram social media platform has constantly been a pacesetter amongst social media networks. The platform has shortly pioneered its means into the standing of the most well-liked platform on the internet. Aside from being so widespread amongst common web customers, the platform can be a reliable advertising hub for advertisers, influencers, entrepreneurs, and companies of all sizes. 

If used accurately, Instagram can assist a enterprise drive lead technology, conversion, and income. This checklist is only a tiny portion of an important statistics about Instagram that web customers depend on to boost their real-world outcomes.


FAQ :-

1. What are the most well-liked Instagram statistics for 2023?
2. What are an important Instagram tendencies for 2023?
3. What are the most effective practices for utilizing Instagram in 2023?
4. How can I measure the success of my Instagram campaigns in 2023?
5. What are the most effective methods to extend my Instagram followers in 2023?
6. How can I take advantage of Instagram to extend my model consciousness in 2023?
7. What are the most effective methods for utilizing Instagram Stories in 2023?
8. How can I take advantage of Instagram to extend my web site site visitors in 2023?
9. What are the most effective methods to make use of Instagram for buyer engagement in 2023?
10. How can I take advantage of Instagram to extend my gross sales in 2023?


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