Website Load Time Statistics and Trends

25+ Website Load Time Statistics You Should not Ignore ‘2023


The biggest enemy of data is not ignorance, it’s the phantasm of data. — Daniel J. Boorstin

Website load time statistics? What’s that and why it is best to care?

For starters, let me ask – are you aware how briskly ought to your web site load?

We’ll speak about all of it – web site load time statistics, its results, and a few straightforward fixes to make your web site quick.

Site Speed is usually missed; nevertheless, it’s an important metric for web site homeowners and on-line companies. If you run a weblog, affiliate web site, or eCommerce retailer, it’s essential to perceive how velocity can impression your site visitors and income.

Do you assume a buyer will wait as much as 10 seconds to your eCommerce web page to load? And how lengthy do you assume a customer will wait to your weblog to load earlier than going to a distinct web site?

The reality is: If your web site is gradual, you’re already out of the competitors.

If you doubt whether or not web site velocity is that highly effective, the web site load time statistics and traits beneath will clear your doubt.

What is Website Load Time?

Load time is the precise period of time it takes for an internet web page to completely load and turn out to be purposeful. The counting begins when a hyperlink is clicked to when a web page finishes loading on a browser.

We can take a look on the following picture representing the method of internet web page loading to get issues higher.

Web Page Loading Process

Website Load Time Statistics that Need Your Attention

Website Load Time Statistics and Trends
Website Load Time Statistics and Trends

How Fast Should Your Website Load

What is the really helpful web site load time by consultants?

  • According to John Mueller, Search Advocate at Google, a quick web site load time is lower than 2 to three seconds.


Obviously, in case you can beat it all the way down to lower than 2 seconds, you should have a tiny edge over your opponents with greater load time.

  • 2 seconds is the brink for eCommerce web site acceptability. At Google, we intention for beneath a half-second. — Maile Ohye, Google


Based on data from Google Officials it may be safely concluded that

  1. If you run an eCommerce web site, it is best to intention for a load time of 2 seconds and even lower than that; something above that might see you shedding your potential prospects.
  2. And for different websites, it is best to goal a load time of <1-2 seconds.

You ought to see web site velocity (web site load time) as a contest analysis metric.

In line with the above official load time benchmarks, it is best to tune your web page velocity/web site load time in keeping with what your competitors gives to the identical viewers.

Website Load Time and User Experience

How does web site load time have an effect on person expertise?

Everyone (not simply people even search engines like google) loves a fast-loading web site.

These days, web customers are prepared to seek for one other web page, as a substitute of ready for a gradual web page to load absolutely.

If you run a web-based enterprise that sells on to prospects, in all probability you already understand how web site velocity can break or make your corporation.

With the Generation Z consideration span averaging 8 seconds and the millennial just a little over 8 seconds, it’s essential to make your web site as quick as potential.

shoppers will wait no more than three seconds
40% of Shoppers will wait not more than three seconds…

Here are a couple of web site load time statistics to again up these claims:

  • 54% of individuals say that their frustration will increase because the load time for a model’s cellular web site will increase.


  • 40% of consumers will wait not more than three seconds earlier than abandoning a retail or journey web site.


  • 46% of individuals say that ready for pages to load is what they dislike essentially the most when looking the online on cellular gadgets.


  • 79% of web shoppers who’re not happy with the location’s efficiency are much less possible to purchase from the identical web site once more.


  • More than 45% of web shoppers agree that they’re much less possible to purchase from eCommerce shops that load slower than anticipated.
  • 70% of customers admit that web site velocity can have an effect on their willingness to buy from a web-based retailer.
  • 82% of New York prospects see velocity as a deciding issue for making purchases, in comparison with 60% of Californians.


  • A tiny 0.1s change in web page load time can have an effect on each stage of a person journey.
  • Latency is one in all many causes for the bounce charge on cellular pages.


Simply put, your web site load time can immediately affect your prospects’ conduct. A gradual web site will improve your bounce charge, which is able to lead to a big site visitors loss and a drastic drop in income.

Website Load Time impacts Bounce Rate

Every bounced customer is a missed alternative.

Bounce rate increases with Page Load Time
Bounce charge will increase with Page Load Time

Looking again to outdated however related analysis carried out by Google in 2017 (up to date in 2018) about web page load time on cellular, it’s protected to say that each second added to web site load time will increase the share of bounce charge.

The followings are the precise numbers (web site load time statistics) displaying how each further second (in load time) impacts bounce charge:

  • 1-3 seconds load time will increase the possibilities of bounce charge by 32%
  • 1-5 seconds load time will increase the possibilities of bounce charge by 90%
  • 1-6 seconds load time will increase the possibilities of bounce charge by 106%
  • 1-10 seconds load time will increase the possibilities of bounce charge by 123%


I believe it’s apparent; that sooner load time is the true deal. You don’t have any different alternative in case you care about your guests.

The longer it takes for a web site to load, the upper the variety of guests that might click on off.

The identical research above by Google exhibits that about 53% of internet customers depart pages that take greater than 3 seconds to load.

Stats on How Website Load Time impacts Revenue

After all income issues.

Most on-line companies generate income by changing web site guests into prospects.

The aim of each on-line enterprise is to verify customers visiting their web site convert into gross sales. This means the upper the conversion charge, the upper the income to be made.

One factor that might absolutely hinder an eCommerce web site’s income development is a gradual load time. It’s a vibe killer that may frustrate consumers to the extent of bouncing out of the location.

When prospects go to websites that load quick, it results in a clean buyer expertise, which in flip pushes them to the underside of the funnel – shopping for stage.

Since a gross sales funnel is available in totally different levels, a delay in any step may see prospects leaving the location with out concluding their purchases.

Simply put, Speed equals income.

mobile consumers are more likely to shop
Mobile customers usually tend to store…

The following statistics ought to assist us perceive that gradual web site velocity is not that reasonably priced:

  • Walmart seen a 2% improve in gross sales for each 1-second enchancment of their web page loading velocity.
  • COOK (cookfood.web) increased conversion charge by 7% and lower bounce charge by 7% by bettering web site efficiency by ≈ 1 second.


  • When load time is improved by one-tenth of a second, it results in an extra 8% conversion charge for retail websites.
  • Reduced load time by 0.1s noticed retail websites take pleasure in an increase of 9.2% common order worth.


  • About 77% of cellular customers usually tend to store on cellular eCommerce shops that permit them to make purchases shortly.


  • Snipes, an eCommerce footwear retailer, doubled their common conversion charge after lowering web page load velocity by 30%.


Website Load Time by Industry

How quick do websites truly load? – the Industry-wise information.

It doesn’t matter the {industry} you use in; you may’t sideline the significance of quick web browsing expertise.

The emphasis search engines like google like Google laid on web site velocity has clearly proven that it might probably affect rankings, person expertise, and even income numbers.

site load time by industry
Industrywise information…

So how does web site velocity differ for various industries?

A research by Google explored tons of common sectors from journey to enterprise to achieve extra perception into cellular web site load time for various industries. The result’s fairly stunning:

  • Technology – 11.3 s
  • Travel – 10.1 s
  • Retail – 9.8 s
  • Automotive – 9.5 s
  • Media & Entertainment – 9.0 s
  • Business & Industrial Market – 8.7 s
  • Finance – 8.3 s
  • Classifieds & Local – 7.9 s

The up to date information was added to the stated Google research, however industry-wise common velocity was nonetheless means slower than one of the best observe of load time velocity. Updated industry-wise common velocity information:

  • Technology – 6.7 s
  • Travel – 6 s
  • Retail – 6.3 s
  • Automotive – 6.3 s
  • Media & Entertainment – 5.5 s
  • Consumer Packaged Goods – 6.6 s
  • Finance – 5.9 s
  • Healthcare – 5.4 s

Surprisingly, not one of the industries hit the really helpful load time velocity of three seconds. Travel and Technology are even over 6 seconds. While we are able to agree that that is an aged research (2017), it nonetheless signifies bettering your web site velocity.


A research by Google, Deloitte, and Fifty-Five analyzed 37 manufacturers throughout retail, luxurious, journey, and lead technology verticals all through Europe and the US, and the output was distinctive. Here are some fascinating findings of the research:

  • A 0.1s in web site velocity enchancment led to an 8.4% and 10.1 % improve in conversion charges for retail and journey web sites, respectively.
  • When load time was diminished by one-tenth of a second, luxurious web sites skilled an 8% improve in web page views per session.
  • A 0.1s lower in cellular web site load time led to a bounce charge on product itemizing pages improved by 5.7% and 5.4% for retail and journey websites, respectively.
  • A 0.1s discount in load time improved the bounce charge of lead technology websites by 8.3%.
  • Retail buyer engagement rose by 5.2% when load time was decreased by one-tenth of a second.


Website Load Time Statistics – Mobile vs. Desktop

In latest years, on-line cellular customers have elevated drastically.

More folks now browse the web on their cellular gadgets than they do on desktops.

A 2020 research of Global internet site visitors revealed that 68% of website visits got here from cellular gadgets. That exhibits it’s essential to take note of efficiency of cellular model of your web site.

Mobile sites loaded in two seconds or less had...
Mobile websites loaded in two seconds or much less had…

Now let’s look into extra web site load time statistics for each cellular and desktop.

  • More than half of all internet site visitors now occurs on cellular. Yet the common cellular webpage takes 15 seconds to load.


  • Around 85% of cellular customers anticipate internet pages ought to load sooner on cellular than on desktop.


  • 75% of smartphone customers anticipate to get rapid data whereas utilizing their smartphone.


  • U.S. retailers’ conversion charges on desktop are 2X as excessive as cellular conversion charges.


  • A research carried out on 5 million desktop and cellular pages present that the typical time it takes a internet web page to load on desktops utterly is 10.3 seconds.


  • Mobile websites that loaded in two seconds or much less had a 15% greater conversion charge than the typical cellular web site.


More work must be carried out on touchdown pages to allow them to load sooner on cellular and desktop. Sometimes, the gradual load time may end result from the touchdown web page builders used for constructing the pages.

Website Load Time and web optimization

Speed and Page Experience are rating elements now.

  • Pinterest witnessed a 15% improve in web optimization site visitors by redesigning its pages for efficiency.


Page velocity has been a rating issue for desktop searches for greater than a decade now. And the identical goes for mobile searches since 2018.

From May 2021 Google has began taking Core Web Vitals as a rating sign by combining Core Web Vitals with already present Page Experience indicators: mobile-friendliness, HTTPS safety, and intrusive interstitial tips.

Core Web Vitals = Largest contentful paint (LCP), First enter delay (FID), and Cumulative format shift (CLS)

Core Web Vitals are now part of Page Experience ranking signal
Core Web Vitals are actually a part of Page Experience rating sign

That merely means you will need to enhance Core Web Vitals of your web site to make sure that your web site does miss this low-hanging rating issue.

Although, with velocity updates (desktop and cellular) they (Google groups) maintain reiterating that these updates will solely have an effect on a small share of queries, listed below are two factors to rethink the significance of velocity:

  • If there are lots of pages comparable in relevance, then Page Experience (together with velocity) could be extra necessary for rating in Search.
  • Also, velocity can enhance person expertise, decrease bounce charge, and improve income.

Factors that Affect Website Load Time

Several elements may make your web site load gradual.

Mainly, the website-end infrastructure and user-end infrastructure make a web site load quick or gradual.

If any of those two is not adequate, the location will not load as quick because it ought to.

Now let’s see a number of the elements that may have an effect on your web site load time.

User-end infrastructure

Users’ Device: A web site would possibly load gradual on a low-end machine.

Internet Connection: An excellent web connection can also be wanted to make a web site load at its optimum velocity.

Browser: The browser you or a customer use to entry your web site can even have an effect on the typical load time. Clearly, an outdated model of the browser could possibly be slower than the newest model.

As web site homeowners, we’ve no management over these elements just like the person’s web connection. If a person is looking your web site from a poor web community, almost definitely your web site will load slowly.

Website-end infrastructure

Web Hosting: A webhosting server is the place your web site is hosted, and so they come in numerous varieties (shared, VPS, devoted server, and many others.). If the server internet hosting your web site is gradual, it should immediately decelerate your web site. This is why it is best to all the time intention for a good webhosting service that may ship 99.5% uptime.

Substandard Code: A badly written code of a web site can result in web site load time efficiency points.

Website Page Size: For sooner loading of a web site, it’s essential to maintain the web site web page dimension as little as potential.

Site homeowners have management over a lot of the website-end elements. You simply want to enhance on site-end infrastructure, and you’ll begin seeing good outcomes by way of your web site load time.

And if you’re nonetheless uncertain learn how to sort out these culprits slowing down your web site, I’ll present you in a bit.

How to Test Your Website Load Time

To know the precise time to your web site to load, it’s essential to run a velocity take a look at.

Fortunately, there are fairly a couple of on-line instruments you may leverage to check your web site. Most of them are free, whereas some require paying for a plan to offer you entry to its superior reviews.

These are the velocity testing instruments I really helpful:

  • PageSpeed Insights: This is a speed-testing software supplied by Google. It offers you detailed discipline & lab velocity information for each the cellular and desktop variations of your web site. It additionally exhibits you what you are able to do to enhance your velocity.
  • GTMetrix: This is one other software that exhibits GTmetrix Grade of your web site for efficiency and web site construction, together with waterfall view. 
  • Test My Site: Another velocity testing software by Google to verify your cellular web site velocity.
  • WebPageTest: It lets you run velocity testing from totally different areas and gadgets.
  • Pingdom: This is a well-liked web site that additionally gives velocity testing performance. You can verify your load time, web page dimension, and many others.

All the velocity testing instruments work in the identical means — Head over to any software of your alternative. You will see an area to enter your web site’s URL. Input it and click on enter. The interfaces for these web sites are easy. They are simpler to navigate.

I’ll advocate PageSpeed Insight as a result of it’s Google’s personal software. If your load time is great on PageSpeed Insight, you don’t want to fret in regards to the different instruments.

There is loads of velocity take a look at instruments out there, we’ve listed all good instruments in a single place – web site velocity take a look at instruments.

How to Improve Your Website Speed

I discussed earlier issues that might have an effect on your web site velocity. Now it’s time to repair all of them.

Image Optimization

One of the key culprits slowing down your web site is unoptimized pictures. Images take up a big chunk of webpage dimension. One research even discovered that pictures make up round 43% of webpage total size.

Using the precise picture dimension and format your web site requires is the perfect factor to do. PNG picture kind is high-quality however generates massive file sizes; it’s good for pictures with extra textual content than coloration. JPG picture kind produces small file sizes and is healthier for pictures with loads of colours.

However, you may also leverage the next on-line picture optimization instruments to compress your pictures:

There are some ways to optimize your pictures to load sooner. If your web site is constructed on WordPress, you may work with a picture optimization plugin like EWWW Image Optimizer plugin or ShortPixel plugin to optimize pictures you add in your web site. Learn learn how to optimize pictures in WordPress.

Lazy Load Images

One extra technique to optimize the supply of your pictures is by making use of lazy loading. This permits your pictures to solely load when seen on the display screen, therefore, a sooner load time. If your web site comprises tons of heavy multimedia information like pictures and video, it’s essential to implement lazy loading.

For site owners working from a distinct CMS than WordPress, it’s additionally straightforward to activate lazy loading. You can obtain that by including the lazy loading attribute on an <iframe> or <img> factor. For instance:

<img src=”picture.jpg” alt=”…” loading=”lazy”>

<iframe src=”video-player.html” title=”…” loading=”lazy”></iframe>

This attribute forces the content material on the high of the web page to load first, whereas the remainder of the content material solely masses when they’re seen to customers on their display screen. This leads to a lightweight web page weight, therefore a sooner load time.

For WordPress customers, in case your web site is up-to-date (at the very least model 5.5), the native lazy loading is already energetic. Powerful velocity plugins like WP Rocket additionally helps lazy loading. Learn learn how to defer offscreen pictures in WordPress.

Minify HTML, JavaScript, and CSS

Since internet pages include codes, it’s important to optimize them by way of minification (deleting pointless characters, areas, and commas out of your code) for sooner load time.

Google recommends utilizing

WordPress customers can use a plugin like Autoptimize or WP Rocket to minify information. Learn learn how to minify javascript and css in WordPress.

Use a Fast Hosting

Web internet hosting is among the main elements to your web site’s efficiency. So a lot so, that does not matter how a lot you optimize a web site for velocity, whether it is hosted on a slower internet hosting server, it should not load sooner.

We advocate Cloudways and Kinsta for sooner loading time. If you’re searching for an reasonably priced choice, A2Hosting will serve the aim.

Here is an inventory of the quickest internet hostings for WordPress.

Enable Text Compression

You can compress the textual content within the HTML, CSS, and JavaScript information of your web site to scale back the file dimension additional and that is on high of minifying information that I defined above. This improves the location load time and your general web site velocity.

You can simply allow textual content compression by enabling Gzip compression in your web site by modifying one easy file. You can verify if textual content compression is enabled in your web site utilizing this gzip compression take a look at software.

Browser Caching

When enabled on a web site, browser caching shops sure data when a person visits your web site, so when the person revisits, the online pages don’t should load all sources from the server therefore serving to enhance web site velocity. You simply leverage browser caching to enhance the location load time of your web site.

WordPress customers have many caching choices like W3 Total Cache, or WP Rocket.

Utilize a CDN

When you employ a CDN (Content Delivery Network), the CDN will save copies of your web site in a number of server areas the world over. This signifies that customers shall be linked to the servers closest to them when accessing your web site, leading to a sooner load time. BunnyCDN is an effective CDN software to make use of in your web site.

Reduce Redirects

The person has to attend further time when a web page is redirected to a different web page. If these redirects improve in quantity, this will likely result in a very vital load time and an extended look ahead to the person. So it is best to keep away from many redirects.

Eliminate Render Blocking Resources

You ought to take away blocking sources like javascript and CSS to scale back customers’ ready time to see the primary significant content material. You can defer loading of javascript that’s non-critical and might inline that’s essential.

Remove Unused CSS

Removing unused CSS may also help to enhance your web site velocity rating. However, eradicating unused CSS is a bit tough. But should give your finest to take away unused CSS as a lot as potential, as a result of shaving off each further bit counts.

Remove Query Strings

You should take away question strings from static sources to keep away from pointless browser caching points.

Avoid High-resource Plugins

You ought to select your web site’s stack mindfully. The use of many memory-hogging and/or resource-intensive plugins/widgets could dampen your web site’s velocity.

For WordPress customers, plugins are appropriate to attain particular performance in your web site, too many high-resource plugins can decelerate your web site. It’s a good suggestion all the time to make use of mild plugins that don’t battle together with your web site or improve its load time.

Enable Keep-alive

You ought to allow Keep-alive (HTTP persistent connection) for optimum supply of information from the server to a browser. And therefore enhance web site efficiency. You use this Keep-Alive Checker to check your web site’s HTTP persistent connection standing.

Conclusion: All About User Experience

Studies carried out occasionally have proven that quick web site loading occasions are important for internet usability and higher person expertise.

Speed is eternally a sizzling subject amongst web site homeowners; it might probably break or make your web site. The topic will eternally stay sizzling from the look of issues because the human common consideration span retains lowering.

According to the state of marketing report published in 2020 by HubSpot, “page speed optimization is the top tactic used to improve search performance.”

Even although it’s a bit tough to keep up a load time of fewer than 2 seconds, it is best to all the time work on bettering your web site velocity to have the sting over your opponents.

A quick load time will not solely enchantment to Google, but additionally enhance the person expertise in your web site. Your primary aim as a webmaster is to create a web site that provides 100% glorious person satisfaction.

When you contemplate customers first, it turns into straightforward to fulfill search engines like google like Google. Google’s motive is to provide customers with one of the best end result that matches a person’s question and delivers an ideal person expertise.

First, it is best to know your web site velocity and observe the optimization options from the testing software you employ. You ought to use the PageSpeed Insights software to get Google’s really helpful ideas.

Also, it is best to implement the methods listed above to enhance your web site load time. 

In conclusion, if it’s essential to finalize the teachings behind these web site load time statistics, it’s that velocity isn’t a alternative however a necessity.

Website Load Time FAQs

How lengthy ought to it take to load a web site?

Going by statistics, lower than 2-3 seconds must be your goal. In truth, engineers at Google intention for a half-second. Long story brief – the sooner, the higher.

What main elements have an effect on web site load time?

Website load time is principally affected by website-infrastructure like underlying code, web page dimension, and webhosting. And customer’s infrastructure like a machine (PC), browser, and community (web connection).

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FAQ :-

1. What are an important web site load time statistics to contemplate in 2023?
2. How can I measure web site load time?
3. What is the typical web site load time in 2023?
4. What are one of the best practices for bettering web site load time?
5. What are the implications of getting a gradual web site load time?
6. How can I optimize my web site for sooner loading occasions?
7. What are the advantages of getting a quick web site load time?
8. What are the commonest causes of gradual web site load occasions?
9. How can I observe web site load time efficiency over time?
10. What are one of the best instruments for measuring web site load time?


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