Omnisend Vs. Mailchimp – Battle of Email Marketing Heavyweights

Read this final characteristic for a characteristic comparability of Omnisend vs. Mailchimp earlier than you subscribe to an e mail advertising software for your corporation and make an knowledgeable choice!

You should already know e mail advertising is an reasonably priced channel to propagate your manufacturers, merchandise, and companies among the many customers and companies who want it essentially the most. 

According to Data & Marketing Association, you would earn as much as $45 in income by spending $1 on e mail advertising campaigns. The return on funding (ROI) from e mail advertising has since been rising.

The McKinsey & Company report means that manufacturers had been capable of purchase 40 instances extra prospects through e mail advertising than Twitter and Facebook. Not to say, e mail advertising house might be value $17.9 billion of market income in 2027 from $7.5 billion in 2020, as reported by Statista.

These statistics look actually promising, however solely to these companies, companies, or e mail entrepreneurs who know tips on how to create and run a profitable e mail advertising marketing campaign. Experts principally use good e mail advertising instruments to perform success, and the main ones are Omnisend and Mailchimp.

Importance of Email Marketing in Business Growth

The main purpose to welcome e mail advertising over another advertising channel is affordability. Find under different advantages you additionally take pleasure in:

  • You can convey your message on to the client, buyer, and lead through e mail.
  • An e mail marketer can goal completely different buyer and prospect teams to reinforce the conversion fee.
  • Your enterprise can provide customized incentives and reductions to your prospects and purchasers.
  • Some trendy e mail advertising instruments like Omnisend and Mailchimp allow you to trace efficiency metrics like click on-via fee, open fee, conversion fee, and many others.

Meet Omnisend: Marketing Automation With Emails

Omnisend is an e mail and SMS advertising software for manufacturers which have gross sales and advertising presence on the web. Many of its eCommerce enterprise purchasers, like 123Preunits, Reternity, Amundsen Sports, and many others., achieved multifold beneficial properties of their on-line gross sales income utilizing Omnisend.

The customary options you get with Omnisend are as outlined under:

  • Marketing automation
  • Multi-channel advertising on Facebook Retargeting, Web Push Notifications, SMS texts, Google Retargeting, touchdown pages, and many others.
  • Branded emails with actual-time purchasing options like add to cart, checkout, and many others.
  • Cart reactivation with or with out reductions
  • Abandoned cart discount with fast observe-up emails and texts
  • Email templates
  • Build e mail and add content material utilizing drag-and-drop actions
  • Preconfigured eCommerce workflows
  • Customer information evaluation and insights
  • Callout belongings to transform guests to leads and results in prospects
  • Analytics dashboards for gross sales, advertising campaigns, and many others.

By contemplating the above options and functionalities, let’s imagine Omnisend is the all-in-one eCommerce advertising software. 

Meet Mailchimp: Automated Email Marketing and More

What is Mailchimp

Mailchimp is a extra highly effective and superior e mail advertising software than most of its opponents on this area of interest. It has a 66.19% market share, in line with Datanyze. It enables you to create automated e mail advertising workflows with viewers segmentation. 

You may embody product and repair buy options proper on the e-mail to shortly convert a lead right into a buyer. Mailchimp leveraged AI closely, and you’ll find AI help in content material era and reporting.

Here are the perfect options of Mailchimp:

  • Campaign supervisor software
  • Creating journeys for purchasers
  • Websites and touchdown pages
  • Generative AI for content material optimization and creation
  • Collect buyer surveys on-line
  • Customer conduct and phase evaluation
  • Retargeting advertisements
  • Marketing automation utilizing webhooks and workflows
  • Email advertising analytics and reporting
  • Smart AI-powered advertising instruments  
  • Integrate design, content material, and enterprise instruments

Mailchimp is really a market chief however solely for many who are professional e mail entrepreneurs. You undergo a steep studying curve earlier than you may put it to good use.  

Omnisend Vs. Mailchimp: Feature-Wise Comparison

Find under a head-to-head comparability of Omnisend and Mailchimp in important e mail advertising functionalities and options:  

User Interface, Experience, and Ease of Use


Omnisend’s UI and UX are extra easy and interesting than Mailchimp. Omnisend’s UI is tab-based mostly and has six tabs on the highest: Dashboard, Campaigns, Automation, Forms, Audience, and Reports.

These tabs host buttons and choices precisely because the tab says, so navigating the software is easy. The Campaign tab provides a guided tour to create a number of e mail advertising campaigns.

Omnisend UI UX

Similarly, simply go to Automation to create one and hyperlink that to your marketing campaign. You might additionally add Forms to extend engagement. All of your contacts and segments are within the Audience tab. In abstract, Omnisend is really simple to make use of, and anybody can run efficient e mail advertising campaigns on the very first date.


Contrarily, the Mailchimp consumer interface and expertise are a bit difficult. There are many menus on the left-sidebar, which occupies a piece of the display screen actual property. These choices are way more helpful for advertising companies quite than sole enterprise house owners.

You shall expertise a lot of a problem in creating automation for the reason that workflow flowchart is just not responsive sufficient for modifying.

Mailchimp UI UX

If you’re in search of high quality e mail advertising in your personal enterprise, go for Omnisend. If you’re a advertising company or giant enterprise with a devoted workforce for e mail advertising, select Mailchimp.         

Email Marketing and Channels


Omnisend’s e mail advertising provides 4 completely different marketing campaign choices, and these are:

  • Email
  • Email A/B Test
  • SMS
  • Push Notification
Email and other campaigns

It begins with a guided workflow to arrange the advertising e mail settings. Then, you may select from confirmed advertising e mail templates to kickstart the marketing campaign in lower than 10 minutes. 

Omnisend’s advertising channels embody SMS, Email, Google Ads Retargeting, Facebook Retargeting, and shoppable emails. 


Contrarily, Mailchimp comes with exhaustive choices for on-line advertising based on Emails, however you may increase to SMS, Landing Pages, Social Posts, Postcards, Ads, and Surveys. 

Mailchimp campaigns

There is a Campaign Manager tab that helps you change the entire thing right into a undertaking administration state of affairs. From this, you may create campaigns, assign campaigns to workforce members, create reviews, share reviews, and monitor marketing campaign efficiency. 

For fast e mail advertising with none studying curve, select Omnisend. If you want extra choices and have time to spend money on studying, get Mailchimp. 

Callout Assets


YouTube video

Omnisend provides free callout belongings that allow you to simply construct a subscriber, lead, and buyer base. So, you need to use Popups, Branded types, Promote particular provides, Landing pages, Wheel of fortune, Teasers, and many others., in your emails and touchdown pages to have interaction with guests, leads, and prospects.

You don’t have to study coding to implement these HTML belongings. Simply head over to Forms, begin creating a brand new type, and select a number of callout belongings from the Forms library. 


Contrarily, Mailchimp doesn’t provide such pre-constructed callout types. Instead, you get Landing Pages, Sign-Up Forms, and Surveys. 

Since Omnisend lets common enterprise folks use superior and interesting callouts on emails and touchdown pages, it’s more practical than Mailchimp.   

Marketing Automation

Both Omnisend and Mailchimp provide constructed-in advertising automation. Thus, you do not want to dedicate an e mail marketer to create, run, and analyze campaigns. However, each of these instruments’ automation performance differs in usability for an everyday enterprise particular person. 


Automatic AB Testing

Omnisend has all of the pre-constructed advertising automation situations that an eCommerce enterprise would possibly want. So, you get simple-to-launch and monitor workflows like welcoming a consumer, reclaiming deserted cart, publish-buy engagement, changing subscribers, and many others., workflows without spending a dime. These workflows will simply ask you to hyperlink the related app, and you’re good to go.  


On the opposite, Mailchimp’s automation is complicated and intensive. You should include a strong Mailchimp workflow automation to make use of these. This is why you’ll find that Mailchimp supplies paid skilled companies like onboarding, buyer success, and third-social gathering Mailchimp consultants.

Pre built journeys on Mailchimp

From an automation level of view, Omnisend is healthier for eCommerce companies.      

Reporting and Analytics

YouTube video

The reporting and analytics module is tremendous simple and arranged in Omnisend as in comparison with Mailchimp. On Omnisend, there are three differing kinds of analytics tabs with default and customized report decisions.

  • The Standard (for Campaigns, Workflows, and Forms) report most accurately fits small to medium companies and startups that need to maintain reviews simple to grasp.
  • The Deliverability part shows the numbers for common metrics like Sent emails, Open fee, Click fee, Sales generated, and Removed.
YouTube video

The Mailchimp analytics and reporting are overwhelming. You should undergo devoted coaching and apply periods to make use of it. It has a devoted analytics tab for Emails, an auto report tab, and varied customized report instruments.     

Integrations for Third-Party Apps

Integrations in an e mail advertising software allow you to to automate advertising campaigns. This characteristic additionally allows you to deliver all information about enterprise in a single place with the intention to create higher campaigns. Not to say, retailer, cart, and checkout integrations allow you to to promote services and products straight from the e-mail. 

Omnisend integrations

Both Omnisend and Mailchimp provide varied integrations, as talked about under:

  • Booking & Scheduling
  • Contact Management
  • Customer Service
  • Finance & Accounting
  • Forms & Surveys
  • Social Media
  • Subscription Management
  • Ticketing & Event Management
  • Affiliate & Influencer advertising
  • Back-in-inventory & wishlist
  • Advertising
  • Automation & Middleware 
YouTube video

However, Mailchimp enables you to join greater than 300 third-social gathering apps. Contrarily, Omnisend enables you to join as much as 150 enterprise apps. 

So, from an integration standpoint, Mailchimp is a winner. 

Customer Support

Omnisend provides reside chat and e mail assist for all subscription tiers, together with the free one. However, you shall get precedence buyer assist through these channels in the event you possess a Pro subscription.

Since Mailchimp has a big enterprise background, it provides a number of methods for buyer assist. For instance, you may attain the assist heart through e mail, chat, and cellphone calls. However, the free subscribers solely get e mail assist for the primary 30 days; then, no assist is offered till they improve. Chat, cellphone, and e mail helps are primarily obtainable for paid subscribers.

From the client assist level of view, Mailchimp is healthier than Omnisend.   

Pricing and Subscription Plans

Find under how Omnisend and Mailchimp examine with one another from the pricing level of view:


Free $0.00/ monthStandard $16/ monthPro $59/ month
Up to 250 contactsUp to 500 contactsUp to 500 contacts
500 emails/ month6,000 emails/ monthUnlimited emails
Up to 60 SMSUp to 60 SMSUp to three,933 SMS/ month
Up to 500 net pushUnlimited net pushUnlimited net push
Facebook and Google buyer matchEverything limitless;
Custom branding for campaigns, emails, and types;
Customer success supervisor from $400;
Email-based buyer assist
Everything limitless;
Custom branding for campaigns, emails, and types;
Customer success supervisor from $400;
24/7 precedence assist
Email, SMS, Push, and pre-constructed automation
Email and SMS campaigns
Forms for e mail signal-ups
Email builder with templates
Elaborate gross sales and advertising reviews
Customer lifecycle and segmentation
Omnisend Pricing


Free $0.00/ monthEssentials $9.32/mo/yrStandard $13.92/mo/yrPremium $278.47/mo/yr
1,000 month-to-month emails5,000 month-to-month emails6,000 month-to-month emails150,000 month-to-month emails
1 seat (consumer)3 seats5 seatsUnlimited
1 viewers group5 viewers teams5 viewers teamsUnlimited
Email assist for the primary 30 days24/7 e mail & chat assist24/7 e mail & chat assistPhone & precedence assist
Limited templatesUnlimitedUnlimitedUnlimited
Limited reporting and analyticsLimited reporting and analyticsUnlimitedUnlimited
All types and touchdown pagesAll types and touchdown pagesAll types and touchdown pagesAll types and touchdown pages
Limited inventive AI assistantLimited inventive AI assistantUnlimitedUnlimited
Not obtainableUp to 4 buyer journeysUp to 200 buyer journeysUp to 200 buyer journeys
Not obtainableEmail advertising automationEmail advertising automationEmail advertising automation
Mailchimp Pricing

The above two tables of pricing and options for Omnisend and Mailchimp clearly point out that Omnisend is extra reasonably priced and price-efficient than Mailchimp. Also, the Omnisend free plan comes with strong automation, which completely lacks in Mailchimp free plan. 

Omnisend Vs. Mailchimp: The Verdict

Omnisend is the perfect e mail advertising software for you in case you are a budding, intermediate, or totally-useful eCommerce enterprise. It provides you a respiration house between the paid and free plans.

So, in case you are simply beginning your eCommerce retailer, you may strive e mail advertising utilizing its free subscription. Then, you may scale as much as a paid plan in line with your buyer base, advertising finances, and annual income.

On the opposite hand, Mailchimp is for giant companies or companies that want totally useful e mail advertising software program proper from the start. You ought to select Mailchimp in case you are an professional e mail marketer who is aware of the nuances of this advertising channel. 

Mailchimp is sweet for eCommerce, on-line retail, offline retail, cell apps, net apps, transaction marketplaces, startups, builders, and companies.

Next, take a look at the perfect premium e mail advertising software program for rising your corporation.

Vikash Gorayan

Vikash Gorayan is a technology enthusiast with a passion for gadgets and product management. He is constantly seeking new opportunities to learn and grow in his field.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button